Here, we have a profile for Rafael Nadal that details information about his sponsors, brand endorsements, investments and charity work.
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Rafael Nadal’s Sponsors and endorsements
Kia Motors, Nike, Richard Mille, Babolat, Cantabria Labs, Banco Santander, Telefónica, Amstel Ultra, Infosys
Kia and Rafael Nadal started their journey in 2004. In 2006, the Seoul-headquartered automaker made Nadal its global ambassador. With Nadal’s five-year contract expiring in 2020, Kia let its fans have a say in offering a contract extension to the 34-year-old Spaniard; a renewal was promptly requested, which would see Nadal remain Kia’s global ambassador till 2025, extending the Kia-Nadal partnership beyond the 20-year mark.
Nike has sponsored Nadal since he was 13. As their ten-year long partnership was coming to an end in 2018, many believed Rafa would jump ship for a bigger payment, like his rivals Roger Federer and Novak Djokovic, but the Spaniard put all those rumours to bed when he extended his contract for a further five years. The deal reportedly pays Nadal around US$10 million in guaranteed payment.
In 2010, Richard Mille roped in Rafael Nadal as its brand ambassador. To mark the tenth anniversary of its partnership with the Spaniard, Richard Mille released the RM 27-04 watch ahead of the 2020 French Open. The watch weighs just 30 grams, making it the lightest tourbillon in the world, but costs a whopping US$1.05 million.
Babolat is a famous French sports equipment company. It has been sponsoring Nadal since he was a nine-year-old junior player. He started his junior career with Pure Drive racquet which helped its R&D to develop better Pure Aero racquets. Nadal currently uses the Aero Pro Drive racquet, which is topspin heavy and generates power that suits Nadal’s playing style.
Nadal started to endorse Cantabria Labs in May 2019. The company uses Rafa’s image to promote its skincare products under the tagline – “Give Your All for What Matters Never to the Sun”. Interestingly, the Rafael Nadal Foundation and the Rafa Nadal Academy are also part of the deal, though, the details of the finances involved and the duration of the deal were not revealed in its press release.
Banco Santander is a Spanish company that offers banking and financial services in Madrid and Santander. The Santander Group signed a long-term deal with Nadal on the last day of 2019. The bank also appointed him as their brand ambassador, but the financial details of the deal were not disclosed by either party.
Telefónica is a Madrid-based telecommunication company. Nadal was appointed as its brand ambassador when the two signed a sponsorship pact in 2014. After the deal expired in May 2020, Telefónica offered a five-year extension to Nadal in October 2020. With its many subsidiaries set up in different regions of the world, one of its subsidiaries, Movistar, helped the tennis star to establish his tennis academy in Manacor and named it “Rafa Nadal Academy by Movistar”
Amstel Ultra, the premium low-carb, low-calorie light beer, appointed Rafael Nadal as a global ambassador for its growing lifestyle products. The three-year deal, signed in April 2021, will see Nadal endorse a beer brand for the first time. The agreement will see Nadal feature in a variety of global marketing campaigns, with a vision to create a production line suited to a more balanced and active lifestyle.
In August 2023, Nadal was announced as the Brand Ambassador for leading digital services and consulting firm Infosys. Serving as the ambassador for Digital Innovation, Nadal and Infosys partnered to create an AI-powered match analysis tool which Nadal’s team will use to get insights.
Rafael Nadal’s Past Sponsors and endorsements
Mapfre is a Spanish insurance company that offers life and property insurance services. After signing on a long-term deal with Nadal, the brand started to offer scholarships for junior tennis players and also organised the Rafael Nadal Junior tennis circuit tournament in 2014 to raise funds for Nadal’s foundation. Mapfre offered another contract extension to Nadal in 2017. The pair celebrated their 10th anniversary in May of 2020.
A few weeks before his record 21st Grand Slam title in the 2022 Australian Open, Nadal announced his partnership with Fanjolt, an app through which users can interact with any celebrity anywhere, anytime in the world.
The release of the app remained on hold until a video starring Nadal dropped. Although he didn’t announce the date for his broadcasting with the app, Nadal did provide a method for the fans to get more involved, while also announcing some special prizes and giveaways through his social media platforms.
The famous American clothing, footwear, and accessories brand Tommy Hilfiger appointed the Spaniard as its global ambassador in 2014. The deal was worth between US$2-3 million for a duration of two years. The appearance of Nadal was meant for the launch of their new line of underwear and tailored collections in different parts of the world.
Mueller Sports Medicine
As the name suggests, Mueller Sports sell sports medicine for athletes. The brand signed a three-year sponsorship deal with Nadal in 2014. While in contract, Nadal had to endorse Mueller’s abrasion control products for the duration of the term. The contract expired in 2017 and reportedly wasn’t renewed.
The Spanish banking and financial services company appointed Rafael Nadal as its brand ambassador in Spain as well as internationally. The contract was signed for five years in 2014 and expired in 2019. The deal was not renewed as Nadal signed up with rival bank Banco Santander.
Rafael Nadal’s Business ventures and investments
- In 2016, Nadal opened the Rafa Nadal Academy in his hometown of Manacor, Spain. According to reports, it costs kids US$62,000 to enroll at the academy – which makes it a lucrative venture for Nadal. For that price, students are provided with lodging and food apart from training and education. The academy also has a fitness center, as well as a wellness spa.
- Nadal, along with singer Enrique Iglesias and footballer Cristiano Ronaldo, teamed up to invest in a Spanish restaurant chain TATEL. The first restaurant was opened in Madrid, followed by two others in Ibiza and Miami. They have one more restaurant lined up, soon to be opened in Beverly Hills.
- In 2018, Nadal put his Italian-built MCY 76 luxury yacht, Beethoven, up for sale for US$3 million. Later in 2020, Nadal bought a Sunreef catamaran for an unknown price.
- Rafa owns multiple homes, including his home in Majorca which is worth around US$1.5 million, while he also owns a luxury villa in the Dominican Republic, purchased for US$2 million.
- Nadal opened the first Rafa Nadal Tennis Centre in 2018, located at the Grand Palladium Costa Mujeres Resort & Spa in Mexico. The centre is available to local residents, with training facilities provided for adults and children, including workshops and private classes.
- In 2019, Rafa opened his second Tennis centre in the Sani Resort in Greece. With eight clay courts, the site offered an exclusive deal – to be trained by Nadal’s uncle and former coach, Toni Nadal.
- In Janaury 2023, Nadal became a team owner in E1’s electric racing league. He supports E1’s Blue Action Progamme, designed to protect and restore marine environments near cities that will be involved in the championship.
- Through his holding company Aspemir, Nadal controls 20 companies.
Rafael Nadal’s Notable charity work
- The creation of the Fundación Rafa Nadal took place in November 2007. The organisation’s work focuses on social work and development aid particularly for children and youth.
- In October 2010, struck hard by the poverty in India, Nadal made his first visit to his tennis academy for underprivileged children at Anantapur Sports Village, Andhra Pradesh. His foundation has also worked in the Anantapur Educational Center Project with the Vicente Ferrer Foundation.
- Nadal opened his tennis academy centre to the flood victims of Majorca in 2018. One day after the floods, Nadal was seen working with some of his friends to help the victims. Later, Nadal donated €1 million for rebuilding Sant Llorenç des Cardassar, the town most affected by floods. He also organised other charitable activities, such as the Olazábal & Nadal charity golf tournament.
- Nadal also supports or has supported other charities like City Harvest, Elton John AIDS Foundation, Laureus Sport for Good Foundation and Small Steps Project.