Full Name: Sir Lewis Carl Davidson Hamilton
Age: 36 (7th January, 1985)
Place of birth: Stevenage, Hertfordshire, England
Current team: Mercedes-AMG Petronas Formula One Team
Salary as driver: $48.5M (according to Express)
Salary as endorsements: $12M (according to Forbes)
First F1 appearance: Australian Grand Prix in March 2007 with McLaren (team-mate: Fernando Alonso)
First F1 race win: Canadian Grand Prix in June 2007 with McLaren
First F1 World Championship win: 2008 season with McLaren
Tommy Hilfiger: Lewis Hamilton made his foray into the world of fashion by signing a long term partnership with Tommy Hilfiger. The Tommy x Lewis collection is a direct-to-consumer collection borne out of this partnership.
Monster Energy drinks: Monster Energy drinks are known to sign with the biggest sportsman in the world. Thus, it is no surprise Lewis Hamilton is on a long term contract with them with the partnership leading to the ’44’ energy drinks, named after his Mercedes car number.
Puma: Puma have had a successful partnership with Lewis Hamilton, with their Puma x Lewis Hamilton 24/7 fitness collection consisting of Fusefit training shoes, ACE tights & shorts and Triblend graphic t-shirt.
IWC: IWC has partnered with Mercedes AMG Petronas since the turbo-hybrid revolution and have also worked closely with Lewis Hamilton. IWC have a line of watches inspired by Hamilton as they call him “Friend of the brand”
L’oreal: L’oreal partnered with Lewis Hamilton in 2016 to promote their Men’s Expert range of products. Hamilton starred in advertisements for the company, with L’oreal calling him their “brand ambassador”
Bose: Lewis Hamilton has linked up with Bose, who are one of the sponsors of Mercedes AMG Petronas F1 team. This partnership has seen Lewis promote their products and also star in a prank video, acting as a voice assistant to fool innocent customers, on camera.
MV Augusta Motorcycle: The Australian motorcycle company has interestingly tied up with British driver Lewis Hamilton to create a range of limited edition bikes over the years. These bikes carry the LH44 brand and Hamilton has starred in marketing content to promote them.
Gran Turismo: Lewis Hamilton has been a brand ambassador of premier racing game Gran Turismo, with the game providing gamers a chance to compete with Hamilton’s lap times. He also resorted to playing the game during the Covid induced lockdown.
Bombardier Recreational Products: Lewis Hamilton has represented Bombardier Recreational Products, an automobile manufacturer, in the past.
Vodafone: When Lewis Hamilton raced for McLaren racing, he worked with Vodafone, one of the major sponsors of the racing team.
Formula One World driver’s championship: 7 times (2008, 2014, 2015, 2017, 2018, 2019, 2020)
Formula One World Constructor’s championship: 7 times (2014, 2015, 2016, 2017, 2018, 2019, 2020)
DHL Fastest lap award: 5 times (2014, 2015, 2017, 2019, 2020)
Pirelli Pole position award: 5 times (2015 2016, 2017, 2018, 2020)
Autosport racing driver award: 8 times (2007, 2008, 2014, 2015, 2017, 2018, 2019, 2020)
Other ventures and activism:
- Lewis Hamilton confirmed in 2020 that he has been writing and featuring in songs for over 10 years. He collaborated with Christina Aguilera for the 2018 song “Pipe”, then under the pseudonym XNDA
- Hamilton started “The Hamilton commission” to promote and increase diversity in motorsport, especially Formula 1. He iconically took the knee and wore t-shirts with the names of African Americans who lost their lives during the Black Lives Matter movement to Formula One races.
- Hamilton has been vocal about the issues of climate change, noticeably selling his private jet and changing his way of life to reduce his carbon footprint. He also donated $500,000 to the horrible 2020 Australian bushfires.