Jannik Sinner: Brand endorsements

Jannik Sinner: Brand endorsements

June 8, 2024

Italian tennis sensation Jannik Sinner has been taking the tennis world by storm ever since he won multiple ATP Challenger Tour events at the age 17.

As Sinner continues his rise in the tennis world, we take a look at his brand endorsement deals in this article. 


In July 2022, iconic fashion brand Gucci roped in Sinner as a brand ambassador. The partnership sees Sinner attend various Gucci events worldwide while also headlining various campaigns for the company. 


American sporting giant Nike has been Sinner’s official clothing partner since May 2019. Sinner wears Nike apparel and accessories on the tennis court. 

According to some reports, the ten-year deal is valued at around US$158 million in total. 


American-Austrian sports equipment manufacturing company Head has been a long-time partner of Sinner—since the start of his career. Head currently provides Sinner with racquets and kitbags.

In January 2024, Head and Sinner signed a new multi-year contract extension agreement. 


Sinner has been an ambassador of Italian coffee brand Lavazza since November 2019, serving as a Global Brand Ambassador. 

Alfa Romeo

Sinner joined Italian luxury car manufacturer Alfa Romeo as a global brand ambassador in October 2020. 

Parmigiano Reggiano

Sinner was announced as a brand ambassador of cheese company Parmigiano Reggiano in April 2021. The partnership sees Sinner appear in various advertisements for the brand and promote it through his digital media platforms as well. 


Technogym roped in Sinner as an ambassador in June 2020. Sinner uses Technogym products and technology to train and stay in shape to compete at the highest level. 


In February 2020, Sinner became a Global Ambassador for luxury watchmaker Rolex. As a Global Ambassador, Sinner sports Rolex products at various events and even appears in various advertisement campaigns for the company. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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