Rodrygo: Brand endorsements | Charity work
Here, we look at the brand endorsements and notable charity work of the Brazilian professional footballer Rodrygo Silva de Goes, commonly known as Rodrygo.
Current endorsements
Adidas
In December 2025, Rodrygo signed a long-term lucrative deal with global sportswear giant Adidas, ending his decade-long partnership with Nike.
As per the deal, Rodrygo has taken part in Adidas brand campaigns, promoting the F50 boots and other apparel. The partnership is set to run until 2034.
Powerade
Coca-Cola-owned sports drink Powerade has been endorsed by Rodrygo since April 2025. The Brazilian initially featured in its global mental health and preparation initiative titled “Pause is Power”.
Ahead of the 2026 FIFA World Cup, Rodrygo extensively featured in the brand’s campaigns “Power Your Fate” and “Power Your Legacy”. As part of its brand activation strategy, Powerade also launched limited-edition Squeeze bottles featuring Rodrygo’s signature and custom portrait artwork.
TCL
Rodrygo teamed up with Chinese consumer electronics brand TCL as a global brand ambassador in December 2021.
He was onboarded by TCL initially for its “Inspire Greatness” campaign, through which he promoted its high-refresh-rate TVs, smart home ecosystems, and augmented reality devices.
Jaquet Droz
In September 2023, Swiss luxury watchmaker Jaquet Droz onboarded Rodrygo as a brand ambassador.
EA Sports FC
“FIFA” was the name of EA Sports’ series of football-simulation video games. With its 2023 release, the series underwent a rebrand after the company’s deal with the eponymous world football–governing body ended, and since then it has been known as “FC”. Rodrygo has also appeared in “FC” Ultimate Team campaigns over the years, with Ultimate Team being the series’ flagship offering.
Previous endorsements
Nike
Rodrygo is one of the youngest-ever affiliate athletes signed by American sports apparel and footwear brand Nike. He was only 11 years old when he signed his sponsorship deal with Nike.
The long-standing partnership continued until the Brazilian winger decided to switch allegiances and signed a multi-million dollar deal with rival brand Adidas in 2025.
BioTech USA
As part of the deal, Rodrygo promoted BioTech’s dietary supplements and special foods across global digital and social media platforms. The partnership ended in 2024.
Other collaborations
Sportsworld
Brazilian winger Rodrygo featured in a sports, lifestyle, and fashion collaboration with the magazine “Sportsworld” for its Autumn/Fall 2023 edition.
The collaboration also included Swiss luxury watchmaker Jaquet Droz, which also sponsors Rodrygo.
Neoenergia
In July 2023, Rodrygo collaborated with Brazilian integrated energy company Neoenergia to promote Brazil’s women’s national football team in a bid to support gender equality and women’s empowerment in sports.
Rodrygo featured in several promotional campaigns across Neoenergia’s official social and digital platforms.
Notable charity work
- Rodrygo partnered with cancer solidarity charity Juegaterapia Foundation and artist Titocustoms in February 2024 for the “Everything is going to be fine” campaign. He auctioned his signed Nike sneakers, match jacket, football, and a custom painting to raise funds for children with cancer.
- In August 2025, Rodrygo donated US$8.9 million of his prize money and sponsorship earnings to create homeless shelters in Sweden, with the aim of building 150 homes and 300 beds for those in need.
