Trent Alexander-Arnold: Brand Endorsements | Investments | Charity
This article contains information regarding the sponsors, investments and charitable initiatives of English professional footballer Trent Alexander-Arnold.
Current Deals
Adidas
Positioned as one of the main faces of the Adidas Predator boot line alongside stars like Jude Bellingham and Pedri, this deal makes Alexander-Arnold one of the highest paid players in Europe for a boot deal.
Calvin Klein
Trent Alexander-Arnold became the brand ambassador of American apparel wear brand Calvin Klein in 2025.
He has fronted their major menswear, underwear and denimwear in their promotional campaigns. In Dec 2025, he appeared in their Fall 2025 and Holiday 2025 campaigns.
GUESS JEANS
As part of the deal, Alexander-Arnold has featured in promotional campaigns for the new eco-friendly AirWash denim technology used by the brand.
EA Sports FC
Trent Alexander-Arnold has a long-standing partnership with EA Sports FC since Mar 2019.
He serves as an active promotional athlete and a high-rated Ultimate Team player. Alexander-Arnold has a rating of 86 in the latest EA FC Sports 26.
Red Bull
Trent Alexander-Arnold has been a Red Bull sponsored athlete since November 2019.
He collaborated with Red Bull and completed a six-week sports vision and cognitive training program to boost reaction times and multiple target tracking. Alexander-Arnold also featured in Red Bull content series named ‘We Go Again’ and ‘Level Up’.
He continues to be featured across Red Bull digital and marketing space as part of their global roster of elite athletes.
JD Sports
Trent Alexander-Arnold has a partnership with Sports fashion retailer JD Sports since Sep 2020.
As part of the deal, he has collaborated with JD Sports for major festive and brand campaigns. He also fronted for JD Sports tied to top sportswear labels like Adidas and Under Armour.
Konami
As per the deal, he has featured prominently in their eFootball 2023 with his own “Premium Ambassador Pack” and special “Epic” and “Highlight” player cards.
Kinetika Sports
The collaboration highlighted sports-related aspects like nutrition, performance, muscle recovery and wellness.
Previous Deals
Under Armour
He featured in several promotional campaigns for Under Armour wearing their apparel and boots. The sponsorship deal ended in 2023 when he signed a new deal with Adidas.
Bang & Olufsen
Alexander-Arnold featured in several brand campaigns for the Danish brand. The partnership is no longer active.
Brand Campaigns
BT UK
Trent Alexander-Arnold tied up with BT (formerly British Telecom) UK in 2021 to feature in their tv commercials for promoting their flexible Sports and TV viewing package.
Google Pixel
In November 2024, Trent Alexander-Arnold partnered with Google for a series of promotional campaigns for the Google Pixel 9 series and Gemini Live showcasing their AI tools, camera capabilities and phone use in everyday life.
Envision Racing
He raced alongside driver Nick Cassidy in a Formula E car and delivered a football cross for the driver to score.
Kasper Skylab
The aim was to organize a promotional chess match between the footballer and the World Champion Magnus Carlsen to create interest and awareness around the World Chess Championships.
Investments
Alpine F1 Team
He joined popular sportspersons like Juan Mata, Rory Mcllroy, Anthony Joshua and Patrick Mahomes and Travis Kelce as co-investor in the Alpine F1 team, contributing around €200 million investment in the Alpine F1 racing team.
Therabody
Trent Alexander-Arnold joined wellness technology brand Therabody as a brand ambassador in December 2020. However, he became a co-investor in February 2021 alongside 100 other celebrity and sports investors.
As per the deal, he integrated Therabody devices in his training and recovery regimen.
Therabody also joined as a commercial partner in Trent’s initiative with the PFA called the After Academy.
Charitable Initiatives
- Trent Alexander-Arnold launched the After Academy initiative in April 2023 to help youth players who get released from professional football academies. Launched with the collaboration of the Professional Football Association (PFA), the initiative is dedicated towards finding and creating opportunities for former academy footballers and transitioning them to successful careers outside of football.
- Trent Alexander-Arnold also co-founded social mobility charity in 2021 along with Jamie Carragher to help youth from disadvantaged backgrounds in the UK through sports and education, raising over £1 million.
- Trent Alexander-Arnold serves as an ambassador for the Liverpool-based charity called ‘An Hour for Others’ that promotes community engagement and helps the needy people.
