Jamal Musiala: Brand Endorsements | Charity Work

Here, we look at the brand endorsements and notable charity work of the German professional footballer Jamal Musiala. 

Brand endorsements

Nike

Jamal Musiala has had a partnership with the American sportswear giant Nike since 2020. 

He initially promoted the Nike Mercurial boot series, but the partnership was upscaled in September 2023, when Nike fronted him as its official brand ambassador for the Tiempo boots.

Musiala continues to appear in Nike’s promotional campaigns as a flagship athlete.

Beats by Dre

In June 2026, American audio equipment company Beats by Dre signed Jamal Musiala as an official brand ambassador.

As part of the deal, Musiala has featured in promotional campaigns for the brand. He was also seen at the 2026 FIFA World Cup wearing Dre headphones, although FIFA later requested him to cover the brand name as per to the competition rules of not allowing display of sponsors not associated with the world football–governing body. 

Audi

German luxury automaker Audi onboarded Jamal Musiala as a brand ambassador in January 2023. 

This is an extension of the broader collaboration between Audi and Musiala’s current club, FC Bayern Munich. As part of the deal, Audi provides official electric cars to him annually. Musiala also owns some high-performance models like the Audi Q6 SUV e-tron and the Audi RS e-tron GT. 

REWE

In April 2023, Jamal Musiala joined the German supermarket chain REWE as an official brand ambassador.

Musiala has appeared in promotional campaigns for the supermarket chain alongside his former teammate and German legend Thomas Müller, who has been a REWE ambassador since 2011.

BAZE

In May 2026, Musiala signed a partnership deal with Krombacher subsidiary Drinks & More to co-create and launch a low-calorie vitamin water brand called BAZE. 

Launched in May 2026 and promoted by Musiala, the drink comes in three flavours (Mango Focus, Orange Focus, and Cherry Focus) and contains essential vitamins such as B6, B12, and niacin, as well as minerals like magnesium and zinc.

Prada Beauty

Italian luxury fashion house Prada onboarded Jamal Musiala as an official fragrance ambassador for its Beauty label in December 2025. 

As part of the deal, Musiala has featured in ad campaigns, promoting Prada Beauty fragrance brand Paradigme.

GQ Germany

Jamal Musiala featured on the cover of “GQ Germany” magazine for its August/September 2025 issue, discussing his lifestyle, Bayern Munich career, and recovery from difficult injuries. The collaboration was carried out in association with Dior Men and Gucci Beauty. 

SportsWorld 

Musiala featured on the cover of “Sportsworld” for its Spring 2025 issue. In the feature titled “The Art of Timing”, he spoke about his ability, performance, and precision on and off the pitch. The collaboration was brought about in partnership with Swiss luxury watch brand Audemars Piguet.

VERSUS

In October 2024, the football and culture platform VERSUS collaborated with Musiala for a fashion editorial titled “Into the Spotlight”. The collaboration was carried out in partnership with Italian fashion brand Bottega Veneta, with the editorial showcasing him as a global fashion icon. 

EA Sports FC

As part of the overarching partnership between “EA Sports FC” and FC Bayern Munich, Musiala appeared on the standard-edition cover for “FC 26”, thus becoming the first Bayern player to appear on the global cover of an “FC” game.

“FC”, formerly known as “FIFA”, is a series of football simulation video games developed by EA Sports. “FC 26” was its 2025 instalment.

Charity work

Jamal Musiala founded the Team Musiala Foundation in July 2021. The organisation aims to empower youth through values-based sports programmes, youth soccer tournaments, and educational toolkits.

The foundation teaches children core values like gratitude, empathy, respect, and accountability through football. It also provides participating youth clubs and teams with football equipment.