Pedri: Brand Endorsements
Here, we look at the brand endorsement deals of the Spanish professional footballer Pedro González López, popularly known as Pedri.
Current endorsements
Adidas
Pedri has maintained a partnership with Adidas since 2020. In May 2026, he signed a lucrative boot deal with the German sportswear giant, worth a reported €30 million, set to run beyond 2030.
As part of the deal, Pedri headlines campaigns for the Adidas Predator series.
Decathlon Spain
French sports equipment retailer Decathlon roped in the FC Barcelona star in a multi-year deal in March 2025 for its Spanish division.
The deal entails Pedri serving as a brand ambassador for Decathlon’s “Made to Play” campaign and “Segunda Vida” initiative, promoting the reuse of sporting equipment.
Pedri’s partnership with Decathlon does not affect his sponsorship deal with Adidas, which remains his official footwear provider.
Biotech USA
In March 2025, Pedri joined nutrition and wellness brand Biotech USA as an individual brand ambassador. This deal is an extension of the brand’s existing global partnership with FC Barcelona.
As part of the deal, Biotech USA introduced a special-edition protein flavour, the Catalan Caramel (Cream) Flavoured Iso Whey Zero. Biotech USA and Pedri have collaborated to promote elite nutrition, performance, and recovery routines.
OK Mobility
As part of the deal, Pedri appears in promotional campaigns for the brand. OK Mobility also offers its fleet of vehicles for his travel needs.
Plátano de Canarias
Platano de Canarias is a Canary Islands-based institution that markets and sells all the bananas from the Canary Islands. Pedri has been associated with it since 2020.
As part of the deal, he has appeared in promotional campaigns, promoting healthy eating, sports nutrition, and local roots. Pedri has also partnered with the brand to help distribute 80,000 kilograms of bananas to food distribution centres over Europe for families in need.
The partnership was renewed in October 2025, and the contract between the two is set to run until 2028. Pedri is a native of the Canary Islands. Born in Bajamar, Tenerife, he came through the youth ranks of Tegueste, Laguna, and Las Palmas before joining Barcelona.
Reboots Recovery
Reboots Recovery, a European supplier of recovery boots and pants, roped in Pedri as a brand ambassador in December 2021.
As part of the deal, Pedri has appeared in the brand’s promotional campaigns for its leg recovery and regeneration products.
Football Manager
As part of the deal, Pedri features in-game in a fully licensed game. In its latest instalment, “Football Manager 26”, Pedri is listed as a Barça player contracted until 2030.
Previous endorsements
Springfield
Spanish apparel brand Springfield signed a sponsorship deal with Pedri in September 2021.
The collaboration launched several fashion lines over the next three years. The partnership ended in 2024 after the two collaborated for a fourth collection (autumn-winter).
TCL
Pedri appeared in TCL’s “Inspire Greatness” campaign to promote the brand’s consumer electronics and home displays, including Mini-LED QLED TVs and mobile devices. The partnership continued into 2023.
Other collaborations
SportsWorld
SportsWorld featured Pedri as the cover star of its Summer 2024 issue in a major exclusive feature. The collaboration also included Swiss luxury watch brand Audemars Piguet.
Esquire Spain
Pedri featured in Esquire Spain magazine’s December 2025 issue. In the interview, he spoke to the publication about his journey with Barça and his excitement about the prospect of representing Spain at the 2026 FIFA World Cup and helping them win their second title.
Kick Out Plastic
In December 2020, Pedri became an official ambassador for Kick Out Plastic.
He has been partnering with the environmental organisation to raise awareness about sustainability and the need to reduce single-use plastic waste across the world. Pedri has appeared in several campaigns to raise awareness about saving oceans and aquatic wildlife.
Talento Canario
Pedri has supported Talento Canario, a Canary Islands-based institution, as part of a mentorship campaign to honour his Canarian roots.
Leaderbrock Sports
Leaderbrock Sports is the official sports representation agency that has been handling Pedri’s management, media, and commercial deals since 2020. It is headed by CEO Héctor Peris Ros and negotiated his multi-million-dollar sponsorship deal with Adidas.
