Grigor Dimitrov Sponsors | Brand Endorsements Brand Collaborations

Grigor Dimitrov: Brand endorsements

January 5, 2024

This article contains information about Bulgarian professional tennis player Grigor Dimitrov’s brand endorsement deals.

Current Deals 


Lacoste is a French clothing, footwear, and accessories company. Founded in 1933 by tennis player René Lacoste and entrepreneur André Gillier, the brand is famous for its alligator logo.

After ending his near-decade-long association with American company Nike, in May 2023, Grigor Dimitrov announced the signing of a three-year partnership agreement with Lacoste.

As per the deal, Dimitrov exclusively wears Lacoste clothing, footwear, and accessories during his tour matches. 

Wilson Sporting Goods 

Wilson Sporting Goods, a major manufacturer of tennis racquets, has been endorsing Dimitrov since 2010.

Over the years, Dimitrov has tried his hand at several Wilson racquets, with both the 2015 and 2021 contract renewals between the two having been announced with the launch of a new customised racquet for the Bulgarian.


Founded in 2017, Swiss luxury watchmaker Bianchet roped in Dimitrov as a global brand ambassador in May 2023.

As per the deal, a limited-edition Bianchet Tourbillon B1.618 Openwork in Titanium-Dust-Carbon was presented to Dimitrov during Watches and Wonders in Geneva.

Vitamin Well 

In January 2019, Swedish functional beverage brand Vitamin Well roped in Dimitrov as a global ambassador.

As a Vitamin Well ambassador, Dimitrov participates in activities concerning leading tennis events and jointly engages in social media activities with Vitamin Well. 

Previous Deals 


Nike is an American multinational corporation that engages in the designing, manufacturing, marketing, and distribution of sportswear and footwear products all over the world.

Dimitrov had been in association with Nike since 2014, but their association came to an end in early 2023 as Dimitrov signed a three-year contract with Lacoste.


Sunfare is an American healthy meal and food delivery company. It prepares personalised healthy meals and delivers food on a day-to-day basis.

The Phoenix-based company roped in Dimitrov as a brand ambassador on a one-year deal in March 2022. 


FanJolt is an American online application that connects fans with their favourite celebrities and icons through numerous mediums of live engagement events, including live broadcasts, 1-on-1 video chats, text chats, and shoutouts.

In June 2021, Dimitrov announced his partnership with the Phoenix-based company via Instagram. 


Founded in 1905, Rolex is a British-founded Swiss luxury watch designer and manufacturer based in Geneva.

Dimitrov signed a multi-year endorsement deal with Rolex in 2014. He featured in multiple Rolex advertisements.

The deal between Dimitrov and Rolex was reportedly worth around US$500,000 per year when it was originally signed. 


Häagen-Dazs is an American ice cream brand established by Reuben and Rose Mattus in The Bronx, New York, in 1960.

In January 2018, the General Mills-owned ice cream brand roped in Dimitrov as a global brand ambassador on a multi-year deal.

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

Leave a Reply

Your email address will not be published.

Chelsea agrees to new deal with BingX
Previous Story

Chelsea FC confirm BingX deal

Tyreek Hill's Sponsors and Brand Endorsements
Next Story

Tyreek Hill: Brand endorsements | Investments

Latest from Player Profiles

Go toTop

Don't Miss