The Red Bull story began in 1997 with Stewart Grand Prix. After Stewart Grand Prix was sold to Ford and Ford rebranded the team as Jaguar, Jaguar Racing stayed in the sport till 2004. When put up for sale in 2004, energy drink company Red Bull bought the team and made Christian Horner the team boss.
Since then, there has been no looking back for the Austrian team. After taking their first win in 2009 through Sebastian Vettel’s win in Shanghai, Red Bull won their first Drivers’ and Constructors’ titles in 2010 via Vettel’s triumph the same year. Vettel and Red Bull dominated the sport between 2010 and 2013, taking back-to-back dual championships.
After Vettel’s departure, the team continued to fight for wins and podiums on a regular basis, but they couldn’t match their dominance from before. Red Bull won their fifth Drivers’ title in 2021 as Max Verstappen took the Austrian team’s first title in more than seven years. The team took home their fifth Constructors’ Championship in 2022 with Verstappen taking home his second Drivers’ title.
Here are the F1 team’s sponsors going into the 2023 season.
Also Read – Formula One Sponsors 2023
In February 2022, Red Bull Racing signed a five-year deal with technology firm Oracle. The partnership sees Oracle join as title partner, renaming the team to Oracle Red Bull Racing. The US$300m deal will also have Oracle branding made visible on the Red Bull car, with Oracle also gaining access to the team’s digital and other assets.
Principal Team Partner
Cryptocurrency exchange platform Bybit was announced as Red Bull’s Principal Team Partner in February 2022. Bybit joins as the team’s Cryptocurrency Exchange Partner, Tech Incubator Partner and Fan Token Issuance Partner. Along with collaborating with the F1 team on multiple crypto-inspired initiatives and fan engagement activities, Bybit will have its branding made prominently visible on the Red Bull front wing.
The US$150m deal is reported to be the largest per annum cryptocurrency venture in the sport.
German sportswear firm Puma signed a long-term deal with the Austrian racing team in April 2015, which saw it become the Official Licensed Partner and Official Partner of the F1 team from January 2016.
The deal sees Puma supply the team with race wear, footwear and also produce and distribute team merchandise. The deal was renewed in 2018 and then again in 2021.
Red Bull signed Swiss watch brand Tag Heuer as their Official Timekeeper and Official Timepiece Supplier in 2016. The deal has the Swiss brand’s logo made visible on the Red Bull race cars and on the race suits of the drivers. The partnership between the two parties was further extended in 2018.
Red Bull Racing signed a multi-year partnership with personal finance platform Cash App in May 2021, which saw it join as the team’s Official Financial Educational Partner.
The deal sees Cash App receive branding on the Red Bull cars and also on the race suits of the drivers. Cash App is also set to work with Red Bull to educate the fans about personal finances and investments.
Serving as Red Bull’s official tyre supplier and team partner, the Italian tyre manufacturer joined the Red Bull family in 2011 after becoming Formula One’s Global Tyre Partner.
In March 2021, Red Bull announced a partnership with global retail giant Walmart. The deal sees Walmart branding feature on the Red Bull car, with Red Bull’s fan merchandise available on the Walmart website.
In February 2021, América Móvil was announced as a partner of the Red Bull team. The Mexican telecommunications company joined the team following Sergio Pérez’s signing; Pérez has been an ambassador of the firm since 2011.
Mexican insurance broker Interprotección was announced as a partner of Red Bull Racing in February 2021. Having previously partnered with the team in 2018 for three races, the insurance brokerage firm joined as a full-time partner in 2021. The deal sees Interprotección gain branding visibility on the race cars and other team assets as well.
Wellness brand Therabody was announced as Red Bull Racing’s Official Recovery Partner in March 2021. The deal sees Therabody provide its services and products to the team to help them warm up and recover.
Red Bull announced their partnership with reusable water bottle company Ocean Bottle in October 2021. The partnership sees both parties work together to prevent pollution in the oceans and also reduce the Red Bull team’s overall environmental impact.
Online gambling and entertainment firm PokerStars signed a multi-year partnership with Red Bull in January 2022.
The deal will see the PokerStar logo on the Red Bull car and also on the race suits of the drivers. Additionally, the two will also work towards increasing technological advancements to provide fans with new and unique ways to watch Formula One.
Red Bull and PokerStars announced a partnership extension in March 2023, which sees PokerStars continue to work on a host of fan engagement activities along with enjoying branding on the Red Bull race car and also on the inner cockpit and rear wing end plate, drivers race suits and pit crew helmets.
Fruit juice and tea producer Rauch Fruchtsäfte first joined hands with the Austrian racing team in 2005. Rauch Fruchtsäfte provides the team with fruit juices at the Red Bull Energy Station, at the races, and even in their Milton Keynes factory.
One of the leading auto care products brands, Armor All joined Red Bull following a multi-year deal in April 2021 as their Official Auto Cleaning and Care Partner.
Apart from providing the best auto care to the team, the partnership also sees the Armor All branding feature on the Red Bull race cars, in the garage and on the race gloves worn by the drivers.
Non-profit climate security company Gold Standard was announced as a partner of the Red Bull team in November 2020. The deal sees Red Bull work with Gold Standard towards a sustainable future and achieve net carbon neutral status. Both parties kicked off their partnership with the ‘NO BULL’ campaign, which was aimed at increasing sustainability and reducing carbon emissions.
In September 2019, Red Bull’s junior team Scuderia Toro Rosso announced that they would be changing their name to Scuderia AlphaTauri.
AlphaTauri, the fashion brand, founded by Red Bull in 2016, currently serves as a Team Partner.
In January 2022, global communications firm Poly was announced as the Official Headsets and Video Conferencing Hardware Partner of the Red Bull Racing team in a multi-year deal.
The partnership sees Poly supply the team with its pro-grade gear to enable clear and constant communication for the Austrian motor-racing team. As part of the deal, the Poly logo is also set to appear on Red Bull’s trackside headsets.
BMC Switzerland signed a multi-year partnership with Red Bull in March 2022, joining as an Official Team Partner. Building on an already-existing partnership with Red Bull Advanced Technologies that started in 2018, the new deal sees BMC provide the team’s crew with its products for fitness and race reconnaissance. Red Bull’s drivers and BMC athletes also collaborate over various joint activations as part of the agreement.
Hard Rock International
In May 2022, ahead of the inaugural Miami Grand Prix, Red Bull signed a multi-year partnership with music and entertainment brand Hard Rock. The deal sees Hard Rock serve the team as their Official Team and Viewing Partner.
Red Bull and Hard Rock work together to create immersive, exhilarating and inspiring experiences to the fans across various Grand Prix weekends. Additionally the Hard Rock branding is also visible on the Red Bull race car and driver suits.
The partnership sees Blenders Eyewear provide the entire Red Bull team, including the drivers, pit crew and support staff, with sunglasses. The brand will also launch an exclusive Red Bull collection in 2023.
Blenders Eyewear is also a partner of Red Bull Technology and Red Bull Esports.
Premium sportswear brand Castore signed a multi-year partnership with Red Bull in September 2022. The partnership, which kicks off from 2023, will have Castore supply the team with high-performance sportswear along with providing a collection for the fans as well.
The Castore branding will be visible on the team apparel and driver race suits of both Red Bull drivers as well as part of the agreement.
Sports and lifestyle brand New Era was announced as Red Bull’s Official Headwear Partner. The partnership sees New Era provide the team and the drivers with their headwear for the season. The collection will be available for fans as well through online stores and outlets.
A global leader in ecommerce technology, Rokt was announced as an Official Team Partner of the Red Bull team in February 2023. As per the deal, Rokt works with Red Bull to recruit female esports athletes while also collaborating with the Austrian team on various initiatives to foster greater diversity in Formula One and beyond. The Rokt branding is present on the Red Bull race cars, driver suits, the jerseys of the Red Bull Racing Esports team and also on various other team collaterals.
Built For Athletes
Premium fitness brand Built for Athletes was announced as the Austrian team’s Official Luggage Provider in February 2023 following a multi-year agreement. The partnership sees Built For Athletes provide the team with its products while also working with the team to launch a limited-edition backpack collection, which has the names of the Red Bull Racing drivers — Max Verstappen and Sergio Pérez.
Dutch beverage brand Heineken joined as an Official Team Partner in February 2023. The partnership has both parties work on a host of fan engagement activities and promote responsible consumption as well. The partnership also saw Verstappen join as an Official Heineken Brand Ambassador.
Also Watch – Formula One 2023 : Team Principals
A Japanese manufacturer of automobiles, motorcycles and power equipments, Honda has been a partner of the Red Bull team since 2019.
Using full-works Honda power units, Red Bull claimed their fifth Drivers’ championship title in 2021. Even though Honda withdrew as a work entity from the 2022 season onwards, Red Bull will continue to use its engines till 2024 and continue to provide assistance to the team.
Leading cloud infrastructure provider Oracle signed a multi-year partnership with Red Bull in March 2021. The partnership sees Oracle use its cutting-edge Marketing Cloud products and customer experience technologies to enrich fan experiences. Oracle also shares its data analytics tools to help Red Bull’s race engineers to enhance and optimise the team’s on-track performances.
In December 2016, Red Bull Racing signed a multi-year agreement with ExxonMobil, which saw the latter become Red Bull’s Official Fuel, Lubricant and Motor Oil Partner from the 2017 season onwards.
The deal sees ExxonMobil supply the Austrian team with its leading-edge Mobil 1 lubricants and Synergy race fuels while also providing engineering support, which helps it develop next-generation lubricants to improve race car engine and gearbox performance.
Both parties renewed the partnership in 2020.
Esso Synergy has been supplying Red Bull with race fuel since the start of their partnership in 2017. Esso helps Red Bull achieve better and cleaner combustion to get maximum power and efficiency on the track. Esso and Red Bull renewed their partnership in July 2020.
German engineering firm Siemens has been a partner of the Red Bull team since 2004. Red Bull uses Siemens’ NX software for product designing and manufacturing. Siemens also provides the team with its digital lifecycle management package, Teamcenter.
Both parties renewed their partnership in 2015.
Communications company AT&T signed on as an Official Partner of the Red Bull team in 2012. Both parties renewed their partnership in 2016.
AT&T continues to provide its global network and connectivity services to the team’s trackside and factory personnel.
Hewlett Packard Enterprise (HPE)
Hewlett Packard Enterprise and Red Bull joined forces in 2016. The partnership sees HPE provide IT infrastructure at the Red Bull headquarters in Milton Keynes and also help them with car component designs.
A leading manufacturer of cutting machine tools and CNC-controlled Lathes and Milling machines, DMG Mori has been a technical partner of Red Bull since 2004.
With the help of DMG Mori’s tools, Red Bull are able to produce complex high-tech parts for their racing car.
Red Bull and measurement tech expert Hexagon Manufacturing Intelligence have been partners since 2007. The partnership sees Red Bull use Hexagon’s analysis tools to guarantee accuracy of their race car configurations and also work together on research and development.
Engineering simulation software developer Ansys has been a technical partner of the Austrian team since 2005. The deal sees Ansys provide Red Bull with its cutting-edge computational fluid dynamics suite of software and high performance computing extensions which help the team with the aero development of their cars.
In 2020, Ansys and Red Bull further extended their partnership for another three years.
Australian cooling systems manufacturer PWR and Red Bull have been partners since 2010. The partnership sees the Queensland-based company provide the team with radiators and car cooling solutions.
Italian safety equipment manufacturer Sabelt has been an official partner of the Red Bull team since 2004. In November 2015, the two extended their partnership in a multi-year agreement, which was further extended in 2017.
One of the market leaders in security operations, Arctic Wolf was announced as the Official Cybersecurity Partner of the Red Bull team in February 2022. The partnership sees Arctic Wolf provide the Austrian team with its tools and expertise to protect the team from cyber attacks and other online threats. Arctic Wolf has implemented its cybersecurity products across the team’s technology and security infrastructure.