Austrian Formula One team Red Bull Racing and Blenders Eyewear have announced a new three-year partnership, which will see the latter join as the Official Sunglasses Sponsor of the former.
Blenders Eyewear will also be an Official Sponsor of the Red Bull Esports and Technology groups. The company will provide the team, including both drivers, pit crew and support staff, with their sunglasses. Blenders Eyewear will also launch an exclusive Red Bull Racing sunglasses collection from 2023.
Speaking on the deal, Christian Horner, Team Principal and CEO, Oracle Red Bull Racing, commented:
“We are very excited to officially announce our partnership with Blenders Eyewear. They are a partner who shares our core principles by prioritising high performance athletes as we do, and we look forward to working at great speeds together.“
Chase Fisher, CEO & Founder of Blenders Eyewear, stated:
“I’ve admired the Red Bull brand for many years, and the way they’ve evolved sport and lifestyle. We’re excited about the opportunity to partner with a brand that brings energy and a new way of thinking to every category they enter.“
Christian Scott, Vice President of Marketing at Blenders Eyewear, added:
“We are thrilled to team up with a like minded and progressive organisation that challenges industry norms. We look forward to entering the racing scene and supporting the team and these incredible athletes as an official sponsor.“
The partnership will kick off from the Italian Grand Prix 2022.
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