British premium sportswear brand Castore has announced a new partnership with Austrian Formula One team Red Bull Racing.
Joining as a Team Partner from 2023, Castore will provide the team with high-performance sportswear and also provide exclusive collections for the fans. The Castore logo will also be present on the race suit of the Red Bull Racing drivers and team apparel.
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Speaking on the deal, Christian Horner, Red Bull Racing Team Principal and CEO, commented:
“Formula 1 is a tremendously demanding environment. In 2023 we’ll race in 24 different locations around the world, in conditions that range from freezing cold to soaring heat and energy-sapping humidity. Our Team members have to be equipped to perform no matter what they encounter and sportswear optimised for functionality and comfort is a crucial component in achieving the level needed to win. Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.“
Tom Beahon, Co-Founder, Castore, added:
“We are thrilled to be partnering with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times. Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimise performance, encapsulated by Castore’s motto ‘Better Never Stops’. The partnership further strengthens Castore’s presence in Formula 1, and we are thrilled to continue this journey with the Oracle Red Bull Racing team and their hugely passionate fanbase.“