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Formula One Sponsors 2022

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4 mins read
Formula One 2022 Sponsors

With the much-anticipated 2022 Formula One season finally kicking off, we are officially in the new regulations era. Along with these new regulations, the new season also sees Formula One welcome lots of new partners.
Listed below are the partners / sponsors of Formula One (F1) for the 2022 season.

Also Read – F1: 2022 Formula One Driver Line-up

Formula One Global Partners / Sponsors

Aramco, Crypto.com, DHL, Emirates, Heineken, Pirelli, Rolex, MSC Cruises, Salesforce

Aramco

In March 2020, Formula One signed a long-term global sponsorship deal with the world’s largest integrated oil and gas company, Aramco. The partnership sees Formula One work with Aramco to identify different ways which could help the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology. Additionally, almost all races on the calendar have Aramco trackside branding along with Aramco gaining broadcast integration and exposure through Formula One’s digital channels.

Crypto.com

One of the world’s fastest growing crypto platforms, Crypto.com was announced as a Global Partner of the Formula One Sprint series in June 2021. Crypto.com also joined as the Official Cryptocurrency Sponsors and NFT Partner of Formula One. The partnership sees Crypto.com use the Formula One platform to educate people and make them aware of cryptocurrency and its benefits. Crypto.com also enjoys trackside branding at all F1 races.

DHL

DHL has been a global partner of Formula One since 2004. As the Official Logistics Partner of Formula One, DHL not only helps with transporting transmission technology, equipment, cars and fuel for the racing teams but also enjoys prominent on-track branding.
DHL renewed its partnership with Formula One in March 2021 and also announced that it would be presenting two awards from the 2021 season onwards: the DHL Fastest Lap Award and DHL Fastest Pit Stop Award.

Emirates

Emirates airline has been a global partner of Formula One since February 2013. The partnership, over the years, has seen the airline brand enjoy expanded branding and consumer activation at various races throughout an F1 season. In 2018, both parties renewed their partnership following a multi-year agreement.

Heineken

In June 2016, Dutch beer giant Heineken announced a multi-year partnership with Formula One, joining as a global sponsor. The partnership sees Heineken serve as the title sponsor for several F1 races, enjoy trackside branding and also serve as the Official Global Beer Partner. Heineken and Formula One also collaborate on various digital activations, including numerous campaigns on raising awareness about drinking and driving.

Pirelli

Pirelli has been Formula One’s global tyre supplier since 2011, when it replaced Bridgestone. The partnership has seen Pirelli provide the F1 teams with tyres throughout the race calendar. In November 2018, Pirelli announced a five-year extension to its partnership with Formula One.

Rolex

Luxury Swiss watchmaker Rolex signed as Formula One’s Official Timekeeper and Official Timepiece in December 2012. Rolex provides the time of different locations at each race along with enjoying branding visibility around the circuit.

MSC Cruises

In March 2022, Formula One unveiled MSC Cruises, one of the fastest growing and largest cruise brands, as a Global and Official Cruise Partner following a multi-year deal. The partnership sees Formula One use MSC Cruises’ technologically advanced ships port-side during specific Grand Prix weekends. Both parties also work towards sustainable change and becoming net-zero carbon.

Salesforce

In April 2022, Formula One announced a five-year partnership with global leader in customer relationship management, Salesforce. The partnership sees Formula One use Salesforce’s technology and products to develop and grow fan engagement whilst creating various fan experiences. Salesforce, which already has net zero carbon emissions, also works towards helping Formula One achieve its net zero emissions target by 2030.

Formula One Official Partners / Sponsors

AWS,BBS Motorsport,Ferrari Trento,Lenovo,Liqui Moly,Zoom

AWS

Amazon Web Services (AWS) signed a multi-year partnership with Formula One in June 2018. AWS currently serves as the championship’s Official Cloud and Machine Learning Provider. AWS provides Formula One with data to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of its services, including Amazon SageMaker and AWS Lambda.

BBS Motorsport

Japanese wheel manufacturer BBS signed a multi-year partnership with Formula One in January 2022. The agreement sees BBS supply wheels to all of the Formula One teams. Additionally, BBS also supplies rims to the teams.

Ferrari Trento

In March 2021, Formula One announced a three-year partnership with Italian sparkling wine brand Ferrari Trento, which joined as the Official Sparkling Wine of Formula One and is the official toast of the championship’s celebrations on the podium ceremonies.

Lenovo

Lenovo signed a multi-year deal with Formula One in March 2022, joining as an Official Partner. The agreement sees Formula One use Lenovo’s technology to provide fans with the highest level of racing and entertainment. Additionally, Formula One also uses Lenovo’s technology at both its base and at the race tracks. It has also integrated Lenovo’s High Performance Computing, server solutions and hardware devices into its operations.

Liqui Moly

Leading lubricants manufacturer Liqui Moly signed a multi-year agreement with Formula One in March 2019. Liqui Moly enjoys expanded branding at the trackside during the Formula One season.

Zoom

Zoom Video Communications announced a multi-year agreement with Formula One in March 2021, joining as the Official Unified Connections Platform. The partnership sees Zoom deliver communication services and provide new business and hospitality avenues via live-sport experiences. Zoom and Formula One have also created the Virtual Paddock Club: an online version of Formula One’s hospitality offering.

Regional Partners

188Bet, Workday

188Bet

Bookmaker 188Bet was announced as Formula One’s Official Asia Partner following a five-year deal in January 2020. The partnership allows 188Bet to gain ownership to the F1 Play predictor app and get branding visibility on Asian broadcasts and on social media platforms.

Workday

A leading cloud application for finance and human resources, Workday signed a multi-year partnership with Formula One in May 2021, joining as the Regional Finance & HR Enterprise Partner in the United Kingdom and Germany.
The partnership gives Workday prime access to use Formula One’s assets to reach out to wider audiences in the UK and Germany through social, digital and content platforms.

Formula One Official Providers

Drive Coffee,Herjavec,AlphaTauri

Drive Coffee

Drive Coffee was announced as Formula One’s Official Coffee Provider in March 2021. The partnership sees Drive Coffee serve its products during each race at the F1 Paddock Club and Paddock areas. Drive Coffee has also released a line of F1-branded coffee products.

Herjavec

Cyber operations company Herjavec Group was announced as Formula One’s Official Cyber Security Services Partner in March 2021. Formula One uses Herjavec’s software to detect and protect itself from possible security threats.

AlphaTauri

Red Bull’s premiere fashion brand AlphaTauri was announced as Formula One’s Official Premium Fashion Apparel Supplier in March 2022. The agreement sees AlphaTauri supply the entire Formula One contingent on the racetracks, including the senior staff and presenters, with uniforms.

BBS Motorsport

Japanese wheel manufacturer BBS signed a multi-year partnership with Formula One in January 2022. The agreement sees BBS supply wheels to all of the Formula One teams. Additionally, BBS also supplies rims to the teams.

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