Indian professional cricketer Hardik Pandya has unveiled his brand identity and a premium range of performance wear in collaboration with FanCode Shop, the merchandise and licensing arm of FanCode, which will be available exclusively on the platform.
The first drop of the collection is now available on FanCode Shop. The launch event held in Mumbai showcased the collection aimed at reflecting the Team India all-rounder’s personality.
The range is handpicked by Pandya, who was completely involved in the process, including design inputs, selection of fabrics, and colour swatches. The apparel range offers casual wear and performance clothing.
The first drop includes T-shirts, vests, polos, shorts, and jackets. Multiple drops are to follow throughout the year with new designs and products, including polos and joggers.
Also read: Hardik Pandya’s brand endorsements
Speaking on his collaboration with FanCode, Hardik Pandya said:
“I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it!”
Yannick Colaco, Co-founder, FanCode, said:
“We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”
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