Asian Football Confederation (AFC) teams up with TECNO

The Asian Football Confederation (AFC) has announced a partnership agreement with Chinese smartphone brand TECNO.

The deal will see TECNO become the Official Global Supporter of all major AFC club competitions for the 2024/25 season. TECNO will work with the AFC on various tech-based fan engagement activities and receive prominent branding during matches of the AFC Champions League Elite, the AFC Champions League Two, and the AFC Women’s Champions League.

Speaking about the TECNO deal, Datuk Seri Windsor John, AFC General Secretary, commented:

“As the AFC enters into a new era of innovation and transformation spearheaded and driven by the revamp of our club competitions, we are delighted to welcome an entity that shares common values in the global innovative technology brand, TECNO. We thank TECNO for recognising the ever-increasing global appeal of the AFC’s world-class competitions, which are poised to herald unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football.”

Laury Bai, Chief Marketing Officer at TECNO, said:

“This partnership embodies the shared values of passion, excellence and innovation between TECNO and the AFC. More than just a sponsorship, it is another milestone displaying TECNO’s ‘Stop at Nothing’ brand spirit as well as a celebration for both parties to embark on a new journey to create impactful experiences together for football fans. At TECNO, we always believe in the power of sports to unite communities and inspire progress. This collaboration allows us to not only empower every Asian football fan to have more interactive and immersive experiences at matches through our advanced technology but also build a deeper connection of shared passion between the entire football community.”

Patrick Murphy, CEO of AFC, added:

“We are delighted to welcome TECNO to the AFC partner family as an Official Global Supporter of the AFC’s club competitions. The launch of the new club competitions from the 2024-2025 season onwards exemplifies the AFC’s commitment to innovation and growing and evolving Asian football, and we are grateful to have a global supporter that believes in the same spirit of innovation to join us on this journey.”