Alpine join forces with Data.ai

Data.ai joins as the F1 team’s Official Partner and Digital Data Partner.

Formula One team BWT Alpine have signed a multi-year partnership with tech company Data.ai. The partnership will see Data.ai join as the Official Partner and Digital Data Partner of the French team for the upcoming season.
As part of the agreement, the Digital.ai branding will be visible on the Alpine A522 race car, driver race suits and on select team branding at various races throughout the season.
One of the pioneers to combine consumer and market data to fuel digital insights using artificial intelligence, Data.ai’s partnership with the French team will enhance its overall digital profile.

Laurent Rossi, Alpine CEO, commented:
“We are excited to welcome data.ai as the team’s official partner and digital data partner. The digital world is continually growing and as a Formula 1 team it’s important to always be on top of this ever-evolving digital landscape. Data.ai is a key leader in data analytics and we are pleased to collaborate with a brand that shares the same values of excellence as Alpine. We’re looking forward to working together over the next few years.”

Theodore Krantz, CEO, Data.ai, added:
“We are incredibly proud and excited to be partnering with the BWT Alpine F1 team – a legendary and iconic brand. Our shared vision is to level-up performance through data-driven insights and compete at the highest level to drive outstanding results.”

Alpine, who recently announced Otmar Szafnauer as their new Team Principal, will be revealing their challenger for the 2022 season on February 21 ahead of the pre-season testing in Barcelona towards the end of February.