Aryna Sabalenka unveiled as first-ever Emirates tennis ambassador

Aryna Sabalenka has been revealed as the first-ever tennis ambassador of Emirates, the UAE flag carrier.

The deal will see the current WTA world no. 1 tennis player serve as the face of Emirates, which has a long-standing history with tennis and currently serves as the Official Airline of all Grand Slams. 

On her new role, Aryna Sabalenka commented:

“In tennis, every little detail counts – so to align with a brand which matches my ambition and attention to detail makes this feel like a natural fit. Travelling in world-class comfort with Emirates has been key to my preparation. But this partnership represents much more than that – because it also highlights what we, as women in sport, can achieve on the world stage. Stepping off this Emirates A380 in Melbourne I feel ready to make 2026 another year to remember.”

Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing & Brand, added:

“Aryna is not only a champion on the court but a global icon who inspires millions through her determination and professionalism – qualities that resonate strongly with our ethos at Emirates. With Dubai as our shared home, we already have a strong connection with Aryna, and this partnership allows us to elevate our engagement in a truly meaningful way. Together, we hope to create unique opportunities for fans to experience the Emirates journey, both in the air and at the heart of the sport. Whether it be by offering live tennis through our ice entertainment system, or a taste of Australia through our in-flight menu. Emirates can’t wait to see what Aryna can achieve at the Australian Open and beyond in 2026.”