Aston Villa signs new deal with Sports Illustrated Tickets

Premier League club Aston Villa has announced a new partnership agreement with online ticket marketplace, Sports Illustrated Tickets, who will join the club as their Official Fan Experience Partner. The deal will see Sports Illustrated Tickets handle the premium hospitality experiences at Aston Villa’s home stadium, including the Sports Illustrated Warehouse, the club’s new multi-use venue at Villa Park. Sports Illustrated Tickets’ brands, Club SI and Sports Illustrated Tickets Plaza will also have branding and will be integrated at Villa Park along with being present across technology-driven fan experiences. 

Francesco Calvo, President of Business Operations, Aston Villa, said,

“We are delighted to be partnering with such an iconic, world-renowned brand in Sports Illustrated Tickets. Their desire to create fan-first experiences aligns with our vision to make Villa Park a go-to venue not just on matchdays but throughout the year. We hope their expertise will help turn the Sports Illustrated Warehouse into a first-class experience for our supporters and the wider community in the West Midlands and beyond.”

David Lane, CEO of Sports Illustrated Tickets, added,

“This long-term partnership with Aston Villa brings together premium hospitality and Sports Illustrated’s iconic storytelling to deliver authentic, unparalleled fan experiences like only an SI brand can deliver. By creating a unified platform, we’re transforming how supporters engage with Villa Park across matchdays, year-round sports and entertainment events and digital and in-person experiences alike. This partnership also marks an important step in our continued growth across the UK and European market.”