Aston Villa FC announce partnership with Sports Illustrated Tickets

Aston Villa Football Club (AVFC) have announced a partnership with online ticket marketplace Sports Illustrated Tickets, roping it in as their Official Fan Experience Partner.

The deal will see Sports Illustrated Tickets handle the premium hospitality experiences at Aston Villa’s home stadium, Villa Park, including the Sports Illustrated Warehouse, the club’s new multi-use venue at the venue.

Additionally, Sports Illustrated Tickets brands Club SI and Sports Illustrated Tickets Plaza will also enjoy branding exposure and will be integrated at Villa Park and across the club’s tech-driven fan experiences.

Francesco Calvo, President of Business Operations, Aston Villa FC, said:

“We are delighted to be partnering with such an iconic, world-renowned brand in Sports Illustrated Tickets. Their desire to create fan-first experiences aligns with our vision to make Villa Park a go-to venue not just on matchdays but throughout the year. We hope their expertise will help turn the Sports Illustrated Warehouse into a first-class experience for our supporters and the wider community in the West Midlands and beyond.”

David Lane, CEO of Sports Illustrated Tickets, added:

“This long-term partnership with Aston Villa brings together premium hospitality and Sports Illustrated’s iconic storytelling to deliver authentic, unparalleled fan experiences like only an SI brand can deliver. By creating a unified platform, we’re transforming how supporters engage with Villa Park across matchdays, year-round sports and entertainment events and digital and in-person experiences alike. This partnership also marks an important step in our continued growth across the UK and European market.”