Audi F1 Team join forces with Paulaner Brewery

The Audi Formula One Team, who are set to debut next year, have announced a long-term agreement with Munich-based Paulaner Brewery.

Paulaner will join the team as an Official Supplier and focus on promoting its non-alcoholic offering, Paulaner 0.0%, which will be present at various team events and the paddock.

Paulaner and Audi F1 will also work on various fan engagement activities, highlighting the importance of responsible drinking.

Stefano Battiston, Chief Commercial Officer of the Audi F1 Team, commented:

“Paulaner and the future Audi F1 Team share a winning mindset rooted in performance, passion and pride in our heritage. Both brands stand for craftsmanship, authenticity and the relentless pursuit of excellence. Together, we will create experiences that bring fans closer to the team and celebrate every success on and off the track with a Paulaner 0.0% in hand on a global scale.”

Jörg Biebernick, CEO of the Paulaner Brewery Group, added:

“We are very proud to partner with the future Audi F1 Team and excited to open a new chapter on an international stage. This cooperation underscores our long-term commitment to combining pleasure, quality, and responsibility in professional sports. We look forward to bringing our plans to life and introducing Paulaner to a new generation of motorsport fans.”