FC Barcelona announced Bank Rakyat Indonesia partnership

Futbol Club Barcelona have announced a multi-season partnership with Bank Rakyat Indonesia (BRI).

BRI has thus become the Catalan giants’ Official Commercial Banking Partner in Indonesia. The partnership, running until December 31, 2027, will see the two work on a co-branded debit card and branding assets, including players from Barça’s men’s first team.

Several online and offline fan engagement campaigns are also part of the agreement, which will include “travelling opportunity to Barcelona, match-day experience at the new Spotify Camp Nou, visit at the Barça Immersive Museum, special discount for Culers Premium Membership and other exclusive offers.”

Manel del Río, Managing Director, FC Barcelona, commented:

“It is a pleasure to welcome Bank Rakyat Indonesia (BRI) as a new partner of FC Barcelona. Asia Pacific is a strategic region for the Club, where we have a broad global fan base with whom we continuously seek to generate synergies and strengthen our connection. Through some of its products, this partnership will continue to promote the FC Barcelona brand worldwide and connect in a relevant way with new audiences in the country.”

Aquarius Rudianto, Director of Network and Retail Funding, BRI, said:

“FC Barcelona has a massive fan base in Indonesia, which BRI sees as a potential to build stronger relationships with our customers. Through this collaboration with FC Barcelona, we aim to inspire the public to carry the spirit of champions in every financial step they take. Moving forward, BRI will continue to build strategic partnerships aligned with the preferences and aspirations of the community.”