Bitget unveils new Messi film to kick off second year of partnership

Cryptocurrency exchange and Web3 tech company Bitget has launched a new brand film featuring star footballer Lionel Messi to kick off the second year of their partnership. 

The continued #MakeItCount campaign aims to inspire people to push beyond limits and seize opportunities, transforming challenges into stepping stones toward success.

Alongside the new film, Bitget will host a platform-wise competition from January 23 to 30 featuring a prize pool of US$20,000 worth of BGB, Bitget’s native token, as well as tickets to Inter Miami CF matches at the DRV PNK Stadium, their home ground.

Bitget also has plans to host on-ground Football Challenge events in emerging markets such as Latin America (LATAM), southeast Asia (SEA) and Turkey, where local communities are highly passionate about football and crypto adoption. 

The two parties will explore collaboration in the charity field under Bitget’s CSR initiative “Blockchain4Youth”, which is dedicated to empowering younger generations to embrace Web3 and blockchain while enhancing their knowledge of digital assets.

Speaking on the launch of the new film, Gracy Chen, Managing Director at Bitget, stated: 

“Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count. As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, whether they are in the football and crypto sector or beyond, to pursue greatness as no dream is too big to achieve. Together with Messi, we are delighted to bring crypto to a bigger global stage, and drive the mass adoption of crypto and blockchain technology.“