Global esports tournament organiser BLAST Premier has announced a new partnership with American sportswear and clothing brand Nike. The partnership will see both parties work together on a merchandise project and launch a co-branded merchandise collection in August 2022. The collection will be highlighting the ‘gaming lifestyle’ and will include hoodies, T-shirts, jerseys and caps.
Aside from promoting the gaming lifestyle, the collection will also put the players and talent from behind the scenes in the spotlight.
Also Read – Top 10 eSports organisations in the world
Faye Marlborough, Head of Creative Solutions at BLAST, commented:
“Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.“
The collection will be launched during the BLAST Premier Fall Groups tournament in August 2022.
The South Australian Cricket Association (SACA) has recently announced a new five-year partnership extension with…
American food company Quaker Foods has announced a new partnership with FIFA which will see…
Google has announced a new partnership agreement with the national football teams of Morocco and…
Match 53 of the 2026 Indian Premier League season will see a clash between Lucknow…
The Argentine Football Association (AFA) has announced a new partnership with mobile skill-based gaming company,…
Mumbai Indians will have the opportunity to play party poopers and spoil the chances of…