Brentford FC announce long-term Hollywoodbets partnership renewal

Brentford Football Club have announced a long-term renewal of their partnership with the South African betting company Hollywoodbets, which will thus remain their Official Betting Partner.

The five-year renewal will see Hollywoodbets continue supporting not only Brentford FC, but also their charity arm, Brentford FC Community Sports Trust, through the Hollywood Foundation.

Hollywoodbets will continue to have prominent in-stadium branding on matchdays as well as access to first-team Bees players for meet-and-greets. The betting company will also be able to use Brentford’s home ground, Gtech Community Stadium, for matchday hosting.

Adam Ward, Head of Partnership Services, Brentford FC, commented:

“Like Brentford, Hollywoodbets are ambitious and are always thinking long term. We are very fortunate to have them as a partner and their commitment to the club over the years has been remarkable. Entering our seventh year proves the strength of the relationship and I’m very pleased to see that Hollywoodbets continues to share our commitment to making a positive impact within both our communities.”

Devin Heffer, Brand and Communications Manager, Hollywoodbets, said:

“The Hollywoodbets team has loved every moment of our journey with the Bees, and we are incredibly excited to be extending our partnership for another five years. While our logo may no longer feature on the front of the jersey, the Brentford crest remains firmly on our hearts.

“We are particularly looking forward to the community projects ahead through the Hollywood Foundation and Brentford FC Community Sports Trust, while continuing to create memorable experiences for the loyal fans who have made us feel so welcome over the past six years. We look forward to this next chapter and to continuing our journey alongside the Bees.”