Brentford FC partner with Joma

Brentford Football Club have signed a multi-year partnership agreement with Joma Sport, bringing the Spanish apparel and shoes brand on board as their Official Kit Partner.

As part of the deal, which comes into effect in July 2025, Joma will design and supply “bespoke, elite performance wear” for the West London club’s men’s and women’s first teams, B team, academy sides, coaching staff, and the Brentford FC Community Sports Trust.

The partnership also aims to promote the two parties’ commitment to sustainability, to which end all of the new clothing range will be made from “recycled polyester and other ecological fabrics to reduce environmental impact.”

Speaking about the partnership with Joma, Fran Jones, Commercial Director at Brentford FC, commented:

“We are delighted to welcome Joma as our new official kit partner. From our very first conversation, there was a clear alignment between us. Joma share Brentford’s commitment to community, innovation and performance. Their bespoke approach to design was also a key part of their proposal, enabling us to have kits, training wear and leisure wear that reflect who we are as a club, our rich history and heritage and our exciting future. We’re looking forward to presenting these ranges to our fans in July.“

Ben Ryan, Performance Director at Brentford FC, said:

“Our collaboration with Joma is about more than just kit supply – it’s about elevating performance. Joma’s proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football.“

Marina López, Managing Director of Joma Sport, added:

“At Joma we continue working to offer the best product with constant technological evolution and a daily commitment to providing the best to those who give their all in their sport. That’s why we are delighted to collaborate with Brentford Football Club and are excited to support them in their journey in the Premier League. This collaboration represents a fundamental step for Joma Sport in the English football scene, and we are honoured to be the club’s official kit partner. A commitment to excellence and an ambition to offer the best are fundamental characteristics of Joma’s philosophy, which we share with Brentford.”