Brighton & Hove Albion FC announce multi-year Pinterest partnership

Brighton & Hove Albion Football Club have announced a multi-year partnership with social media platform Pinterest, bringing it on board as the first solo sponsor of their women’s team.

The four-year deal will put the Pinterest logo on the back of the team’s matchday shirts. Pinterest will work with the club on matchday styles, creator collaborations, grassroots community moments, and player storytelling, with the aim of bringing fans closer to the club.

Zoe Johnson, Managing Director Women’s and Girls’ Football, Brighton & Hove Albion FC, commented:

“We are delighted to welcome Pinterest as the first solo sponsor of our women’s team. We’re looking forward to collaborating with them and helping to celebrate the players, fans, community and culture that make the city of Brighton & Hove and our football club such a special place.”

Louise Foley, Director of Consumer Marketing, Europe at Pinterest, added:

“Football fandom starts long before kick-off. It lives in the outfit you pull together, the banner you paint the night before, the friends you go with and the little details that make matchday feel bigger than the game itself.

“Pinterest is where those ideas go from URL to IRL, and with Brighton & Hove Albion Women we want to celebrate that creativity and help make every game feel richer, more personal and more memorable for supporters.”