Chelsea announce WhaleFin partnership

WhaleFin becomes the Official Sleeve Partner of the club.

European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure, Amber Group. The agreement will see WhaleFin, Amber Group’s flagship digital asset platform, have its logo present on the sleeves of the club’s senior men’s and women’s team kits from the start of the 2022/23 season.
As the club’s Official Sleeve Partner, Amber Group will collaborate with the club on various activities to grow the WhaleFin brand globally. The two will also work together on a host of sustainable initiatives in line with Amber Group’s commitment for a sustainable future. As Chelsea’s first digital asset partner, Amber Group hopes to make use of Chelsea’s global fanbase to make people more aware of WhaleFin’s profile.

Guy Laurence, Chelsea FC Chief Executive, commented:
“This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world. As Amber Group continues to expand coverage of their platform globally, they will now have the ability to not only speak to the hundreds of millions of loyal Chelsea fans around the globe but also be seen by the billions who tune into the Premier League each season.”

Michael Wu, Amber Group Chief Executive Officer, added:
“Our partnership with Chelsea FC is a watershed moment as we embark on the next stage of our growth globally. With the beautiful game’s ability to rally a global audience regardless of culture, language and nationality, we are excited to showcase the full potential of digital assets to an international audience.
“With a storied club history backed by a world-class team, Chelsea FC is a class act that we are proud to partner with, as we bring digitisation and crypto finance to global users. We are thrilled to be associated with one of the best teams in the English Premier League, and we look forward to unlocking new sporting experiences for football fans around the world.”