Chelsea FC expand TMGM partnership

Chelsea Football Club have announced a multi-year expansion of their partnership with Australia-based broker TMGM.

While TMGM will remain the Blues’ Official Regional Online Forex and CFD Trading Partner in Asia-Pacific, it will also serve as a back-of-matchday-shirt sponsor of their men’s team throughout their FA Cup 2026 campaign.

Additionally, the two parties will continue to work on exclusive content, events, and on-ground experiences for the Chelsea fan base. 

John Rogers, Head of Partnerships for Chelsea Football Club, commented:

“Our partnership with TMGM is rooted in the shared values of excellence, ambition and innovation that define both brands. We are delighted to extend our already successful relationship by including TMGM on the back of our men’s shirts in the FA Cup competition this season; another example of harnessing the club’s global reach to drive further awareness and value for TMGM in a dynamic and meaningful way.”

Nick Yang, Chief Commercial Officer at TMGM, said:

“Chelsea Football Club represents one of the most iconic and globally recognised brands in football, and we are proud to deepen our partnership through this FA Cup campaign. Being visible on the back of the men’s shirts for this season’s competition marks an exciting milestone for TMGM and reflects the strength of our collaboration since 2023. From fan experiences such as The Famous CFC event in Bangkok to future activations across the Asia-Pacific region, our partnership is focused on creating meaningful moments that bring supporters closer to the club while continuing to grow the TMGM brand globally.”