CSK, Gujarat Titans renew Equitas SFB partnership

Indian Premier League franchises Chennai Super Kings (CSK) and Gujarat Titans have renewed their respective partnerships with the Equitas Small Finance Bank, which will see the latter continue on as the two teams’ Official Banking Partner for the IPL 2026 season. The partnership enters its seventh year with CSK while its the fourth year of the Equitas Small Finance Bank’s association with Gujarat Titans. 

The partnership renewal will see the Equitas Small Finance Bank run the ‘Bank Like a Champion’ campaign which will have team-linked activations and brand communication throughout the IPL 2026. Through the partnerships, the bank will continue to highlight their savings and fixed deposit offerings, along with services such as its assisted home banking proposition.

Vignesh Murali, chief marketing officer and business head – Banker on Wheels, Equitas Small Finance Bank, commented,

“As our home team, CSK helps us deepen our connection in Chennai, while our association with GT strengthens our footprint in Gujarat, a market known for its financial acumen. This year, we continue to highlight our rewarding banking offerings, including high interest Savings Accounts (6% for balances from ?5 lakh to ?50 lakh) and Fixed Deposits with Senior Citizen rates up to 8%. Alongside these, our popular Equitas Express Service brings expert premium banking service right to the customer’s doorstep.”