Daryl Mitchell, Glenn Phillips star in latest JBL India campaign

JBL India has released a digital campaign starring New Zealand cricketers Daryl Mitchell and Glenn Phillips.

The campaign, titled “Fighting For The Right Voices”, highlights the importance of mental focus and resilience amid the noise and pressure that surround high-performance sport. Mitchell and Phillips both try to cancel out the white noise and “let their game do the talking”, which is in line with JBL’s philosophy of “empowering individuals to be heard”.

Mitchell and Phillips are currently both in India, representing New Zealand at the 2026 ICC Men’s T20 World Cup.

Archit Chenoy, CEO of RepIndia, commented:

“We believe the most powerful ideas are born at the intersection of culture, data, and human truth. With ‘Fighting For The Right Voices,’ we wanted to tell a story that goes beyond cricket and taps into something deeply personal – the inner voices athletes carry with them. Daryl and Glenn’s journeys embody resilience, individuality, and the courage to rise above external noise. This film reflects JBL’s philosophy and our shared belief in creating work that doesn’t just get seen, but gets felt.”

Akhil Sethi, head of digital marketing at HARMAN India, added:

“At JBL, we’ve always stood for empowering expression through sound. ‘Fighting For The Right Voices’ brings that belief to life by spotlighting athletes who have overcome doubt, expectation, and personal battles to find their voice on the global stage. This campaign reflects our commitment to inspiring a generation to embrace who they truly are.”