Former Indian professional cricketer Rahul Dravid has been revealed as the brand ambassador of Tamil Nadu-based steel company ARS Steels.
The partnership will see Dravid working with the brand to launch its new Corrosion Resistant Steel (CRS), appearing in various promotional campaigns for its and promoting its products.
Ashwani Kumar Bhatia, MD, ARS Steels, said:
“We changed the way end-consumers bought steel by introducing QR-code based quality monitoring. Besides this we have Steel Patrol tech vans for on-site Spectro testing. This has earned us the trust of our customers.” The company had launched the “Know the Truth” campaign in 2023 encouraging customers to stop buying blindly and check the test reports before buying TMT bars. The company had then sought to aggressively promote the new way of buying steel to its customers in Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala.“
Rajesh Bhatia, ED, ARS Steels, added:
“Shri Rahul Dravid is known for his work ethics, strength of character and leadership. A perfect complement to ARS Steel’s brand outlook.”
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