Eberechi Eze: Brand Endorsements | Investments | Charity Work

Here, we look at the brand endorsements, collaborations, investments and charity work of English professional footballer Eberechi Eze. 

Current Sponsors

New Balance 

Eberechi Eze signed a boot deal with American sportswear and footwear company New Balance in April 2021. 

He collaborated on special personalized boots like the Furon 7 Starraiser Edition, which was related to his childhood roots and football beginnings. The creativity has shown in the promotional campaigns as the brand hasn’t just focused on product placement, but overlapped the promotions with connections to his lifestyle, roots and community impact. 

Eze continues to promote the American brand through his social media and the brand’s social and digital platforms. 

BOSS Eyewear

BOSS Eyewear signed a sponsorship deal with Eberechi Eze in April 2026. 

As part of the deal, Eze fronted the global Spring/Summer 2026 eyewear collection for BOSS Eyewear. The partnership paired Eze with Polish striker Robert Lewandowski for the brand’s “Be Your Own BOSS” initiative, featuring the shiny-black BOSS 1894/S navigator sunglasses.

Burberry

British luxury fashion brand Burberry initially tied up with Eberechi Eze in 2024. 

As part of the deal, Eze has partnered with the brand for several promotional campaigns including a football feature titled ‘A Good Sport’. He recently appeared in their collection promoting their iconic trench coats. 

Burberry has also teamed up with the Eberechi Eze Foundation to host interactive workshops and help introduce underprivileged youth to careers in design and merchandising.

G-SHOCK UK 

Casio-owned watch brand G-SHOCK UK partnered with Eberechi Eze as their official brand ambassador in May 2026. 

As part of the deal, Eze fronted their ‘Built Different’ and ‘GMT: Greenwich Meets Timing’ campaigns that celebrated his hometown connection and his journey to becoming a top Premier League footballer. Eze has worn their DW-5600, DW-6900, and GA-2100 watch models during the promotional campaigns. 

As part of the collaboration, G-SHOCK also supports Eze’s charity, The Eze Foundation to help youth from disadvantaged backgrounds reach their true potential. 

Maison Crivelli

In April 2026, French perfume house Maison Crivelli announced Eberechi Eze as their first-ever global brand ambassador. 

As part of the collaboration, Eze will promote the company’s signature fragrances on the brand’s social and digital platforms as well through his social media accounts. 

Investments 

Virtue Drinks 

In November 2024, Eberechi Eze joined clean energy drinks brand Virtue Drinks as a brand ambassador and an investor. 

Virtue Drinks creates energy drinks and electrolyte sachets that have zero sugar and zero calories, made with clean ingredients. Alongside BrewDog co-founder James Watt, Eze contributed to a £2 million funding round to help scale the brand globally. He has actively promoted Virtue drinks through several brand campaigns for products such as Virtue Electrolytes Hydration, posted on his social media accounts. 

Other collaborations 

Audi UK

Eberechi Eze collaborated with automobile brand Audi for a branded podcast and content series from Sky Sports titled ‘The Pursuit’ in August 2025.

The series focused on his mentality, drive and journey to becoming a top-class footballer.   

Boots UK

Eberechi Eze collaborated with Boots UK and Sky Sports for the #InjuryTime series in April 2024. 

He joined host Adam Smith alongside other Premier League stars to discuss mental health, overcoming major injuries, and maintaining physical fitness and wellbeing. 

Chase Sapphire 

In June 2026, Eberechi Eze collaborated with American financial institution Chase to promote their banking cards, the Chase Sapphire and Chase Travel through a video campaign. 

In the video titled ‘Off Day’, Eze was seen visiting his favourite spots in London which include coffee shops, chess cafes and shopping joints. 

Flowstate

Eberechi Eze launched a creative agency in partnership with Freemantle UK in Feb 2026. 

In collaboration with Freemantle, Flowstate will produce and deliver “premium entertainment, factual and brand-funded content across television, digital and streaming platforms.”

Charity Work 

Eberechi Eze founded the Eze Foundation in 2024 to help underprivileged youth afford education, build skills, successful careers and reach their true potential. 

The Eze Foundation has worked with 550+ kids and through their Skills & Education programs, they provide the young children with the knowledge, training, and confidence required to build a better future.