Everton FC announce Pepsi MAX as Founding Partner of Hill Dickinson Stadium

Everton Football Club have confirmed Pepsi MAX, a low-calorie, sugar-free beverage brand owned by PepsiCo, as a Founding Partner of their new home ground, the Hill Dickinson Stadium.

As per the five-year agreement, Pepsi MAX will also serve as the club’s Official Soft Drink Supplier. Its branding will feature across the LED boards, retail points, and digital menus at the Toffees’ new home.

Additionally, Pepsi MAX — as well as “other leading” PepsiCo brands — will be made available throughout stadium concourses.

Mark Rollings, Chief Partnerships Officer at Everton FC, commented:

“We are delighted to welcome Pepsi MAX as a Founding Partner of Hill Dickinson Stadium. To partner with such a globally renowned organisation is a huge endorsement of our new home and reflects the scale of opportunity that the stadium represents. Pepsi MAX is a brand recognised and enjoyed by millions of people around the world, and we are excited to work with them to enhance the matchday experience for our fans and bring fresh energy to our new stadium.“

John Savage, UK Head of Sports Partnerships at PepsiCo, added:

“The momentum and passion surrounding Everton’s new Hill Dickinson Stadium has been inspiring, and we’re incredibly proud to be a founding partner at the very beginning of the journey. This partnership with Everton Football Club’s stadium marks a moment of continued commitment in elevating the fan experience in football. We look forward to seeing the vibrant atmosphere our collaboration will bring to Hill Dickinson Stadium, creating some unforgettable moments for supporters and building on the Club’s rich heritage.“