Formula One has announced a multi-year deal with global lottery operator Allwyn, which comes on board as an Official Partner, starting with the 2025 season.
The deal will see the two parties work together to introduce each others’ audience to one another and drive growth. They will work closely on a host of fan engagement activities.
Stefano Domenicali, President & CEO of Formula One, commented:
“We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, Allwyn Board Chair and Founder, said:
“We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.“
Robert Chvátal, Allwyn CEO, added:
“Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.“
Also read: Formula One renews Gulf Air partnership
A supremely confident France side will fancy their chances of getting the three points that…
World Cup debutants Jordan will face African opponents Algeria in their second group stage game…
Welsh football club Wrexham AFC, who currently are competing in the EFL Championship and owned…
Canada Soccer has inked a new partnership with Samsung which will see Samsung become the…
The Asian Football Confederation (AFC) has announced a new partnership with the Alrajhi Bank, who…
Canada Soccer has signed a new partnership with Meta which will see both work together…