Formula One has announced a multi-year deal with global lottery operator Allwyn, which comes on board as an Official Partner, starting with the 2025 season.
The deal will see the two parties work together to introduce each others’ audience to one another and drive growth. They will work closely on a host of fan engagement activities.
Stefano Domenicali, President & CEO of Formula One, commented:
“We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, Allwyn Board Chair and Founder, said:
“We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.“
Robert Chvátal, Allwyn CEO, added:
“Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.“
Also read: Formula One renews Gulf Air partnership
McLaren Racing have announced a new partnership extension with multinational technology company, Cisco, who will…
Formula One team Mercedes-AMG PETRONAS has announced a new multi-year partnership with luxury home furnishing…
Formula One has announced a new multi-year licensing partnership with global illustrated publisher DK Books.…
The Indian Olympic Association (IOA) has signed a new partnership with the JSW Group which…
English football club Nottingham Forest have recently announced a partnership renewal with British energy company…
The Premier League has joined hands with the office of the Mayor of London, Sadiq…