In March 2019, Pandya Brothers – Hardik and Krunal, were roped in as the brand ambassadors of fantasy sports platform, HalaPlay. The brand will design campaigns across various mediums, featuring these two players from the Mumbai Indians squad.
HalaPlay has already launched multiple ad films under its campaign, Brocode. In the 20 seconds shots, Hardik and Krunal are seen fighting and teasing each other while using the HalaPlay mobile app.
These ads have been on Youtube for quite some time now, but they haven’t gained many views yet. Honestly, it doesn’t look like the brand has done enough to reach out to more users. In fact, even the Pandya brothers social media is also sans HalaPlay.
Hopefully, HalaPlay will look for a way to reach out to more users through these ads and its other marketing activities soon. With tough competition coming from Dreams11, Mobile Premier League and Fantain Sports, HalaPlay will have to be on top of its game to emerge as a winner.
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