Italian Formula One team Ferrari have announced a new multi-year partnership with California-based software firm Genesys. The partnership will see Genesys join the team as an Official Team Partner.
Genesys, which is a world leader in the field of customer experiences, will have its logo present on the Ferrari race cars in the upcoming seasons, while the firm will also partner Ferrari in their 499P Hypercar endurance racing programme, including Le Mans 24 Hours.
Benedetto Vigna, CEO, Ferrari, commented:
“We are delighted that Genesys are joining Scuderia Ferrari as a Team Partner and will also be featured in our LMH programme. As another business focussed on technological leadership they, like us, have a tireless approach to continuously improve and progress. I know that the synergies between our two businesses will deliver huge value on both sides.“
Indian cricketer Smriti Mandhana has been revealed as the latest Friend of the Brand by…
The Australian Open has announced a global partnership with fashion brand BOSS, who will join…
Indian multinational technology company has signed a new partnership agreement with tennis star Carlos Alcaraz,…
Indian Premier League (IPL) franchise Punjab Kings has announced a new partnership with Indian electric…
Here, we take a look at five young Indian pacers who have impressed in the…
Match 32 of the 2026 Indian Premier League season brings us a royal encounter from…