FIFA, the main governing organisation of football worldwide, has signed a sponsorship agreement with British multinational consumer goods company Unilever. According to the agreement, Unilever brands like Rexona, Dove, Lifebuoy and Lux have been named Official Sponsors of the 2023 FIFA Women’s World Cup, scheduled to be played from July 20 to August 20, 2023, in Australia and New Zealand.
This the first time FIFA has worked with personal care companies for women’s, men’s and FIFA esports. The deal, running until 2027, will encompass the FIFAe Finals and the men’s FIFA World Cup in 2026.
Through this partnership, Unilever and FIFA will collaborate on the latter’s Women’s Development Programme, which is aimed at assisting the growth of women’s football internationally and giving girls and women opportunity. To capitalise on the increase in interest in women’s sports, Unilever will provide funding, human resources and support for specialised advancement projects.
Unilever will have the opportunity to provide a total of 80,000 gift packets, including unique individual products, directly to fans at various FIFA events over the next three years, contributing at all levels — from grassroots to elite FIFA competitions.
Fabian Garcia, Personal Care President, Unilever, said:
“Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power while promoting gender equality in sports and supporting future generations of female athletes.”
Fatma Samoura, FIFA Secretary General, commented:
“Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally – this year and beyond.“
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