Formula One joins forces with KitKat

Formula One has announced a multi-year partnership with KitKat, roping it in as its Official Chocolate Bar.

The agreement, kick off from 2025 onward (next year will be F1’s 75th anniversary and KitKat’s 90th anniversary), will see KitKat enjoy track-side branding and create various content with Formula One.

Additionally, KitKat will work on consumer activations and fan zones along with giveaways for the fans in collaboration with Formula One. 

Also read: Formula One Sponsors 2024

Speaking about the KitKat deal, Emily Prazer, Chief Commercial Officer at Formula One, commented:

“We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner. They’re universally loved, and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport.“

Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé, added:

“Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences. With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.“