Hong Kong Sixes finds new partner in JSW Sports

Cricket Hong Kong, China, has announced a partnership with JSW Sports, bringing it on board as an Exclusive Commercial Partner for the tournament Hong Kong Sixes.

The partnership will see JSW Sports work with Cricket Hong Kong, China, with a focus on marketing and commercial initiatives to grow the tournament’s global footprint, deepen fan engagement, and unlock new commercial value across sponsorship, broadcast, and brand partnerships.

The upcoming edition of the Hong Kong Sixes will take place between October 30 and November 1, 2026, at the Tin Kwong Road Recreation Ground, Hong Kong. 

Divyanshu Singh, CEO, JSW Sports, commented:

“Hong Kong Sixes marks a defining moment for JSW Sports, our first partnership with international Sporting IP’s. This is a natural extension of everything we’ve built in Indian sport, and we’re excited to bring that same rigour and ambition to a global stage in close collaboration with Cricket Hong Kong, China. The tournament already has a storied legacy in the six-a-side format; our focus, together with Cricket Hong Kong, China, will be on scaling it further — growing its audience, strengthening its commercial value, and helping shape it into a truly global series.”

Burji Shroff, Chairperson, Cricket Hong Kong, China, added:

“We are delighted to have JSW Sports as our Commercial Partner for the Hong Kong Sixes. The event has always occupied a special place in the global cricket calendar, and this partnership with JSW Sports gives us the opportunity to build on that legacy with renewed ambition. JSW Sports brings deep experience across cricket and the wider sporting ecosystem, including its engagement with leading franchises and athletes, and that knowledge will be invaluable as we strengthen the tournament’s commercial platform, and take the Sixes to an even wider international audience. We look forward to working closely with JSW Sports to ensure the Hong Kong Sixes continues to grow as a world-class celebration of cricket in Hong Kong.”