This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Royal Challengers Bengaluru (RCB) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
In March 2025, London-based tech company Nothing announced its partnership with RCB, coming on board as an associate sponsor of their men’s team for the 2025 IPL season.
However, ahead of the current season in February 2026, RCB announced Nothing as their Main Principal Partner for the 2026 IPL season.
As the title partner, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence and fan experiences throughout the season.
In February 2026, Sun Pharmaceutical Industries Limited – an Indian multinational pharmaceutical company that is recognised as India’s largest and the world’s fourth-largest specialty generic pharmaceutical company – signed a three-year deal to become the Principal Sponsor and Health Partner of Royal Challengers Bengaluru (RCB) for the 2026 T20 season and beyond.
As part of the deal, the Sun Pharma logo appears on the front of the team’s red and black playing jersey, green match kit, and training apparel.
In March 2026, Indian tyre manufacturer Balkrishna Industries Ltd. (BKT) entered a partnership with Royal Challengers Bengaluru (RCB) as an Official Tyre Partner for the 2026 IPL season.
This deal is part of a broader expansion where BKT has partnered with eight IPL teams to boost its presence, using the “Elevate Your Drive” campaign to promote its brand.
The Mumbai-based Indian telecom giant has maintained sponsorship agreements with all IPL teams since the 2018 season. The two parties last renewed their partnership agreement in March 2025.
As per the deal, the Jio logo appears on the left sleeve of the RCB teams’ matchday shirts.
boAt is a manufacturer and marketer of audio products, adapters, and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2023, it was announced that boAt would serve as the official audio and wearable partner to two IPL teams—the Royal Challengers Bengaluru and the Gujarat Titans.
Ahead of the 2025 IPL season, it was announced that boAt would continue as the official audio and wearable partner of RCB and GT.
The German sportswear giant signed a three-year deal to become RCB’s Official Kit Supplier, starting with IPL 2021.
The partnership grants Puma rights to design and sell replica jerseys and RCB-themed merchandise.
As of May 2026, PUMA has orchestrated an “iconic” partnership between RCB and AC Milan, connecting the cricket and football teams in a global brand initiative.
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer joined the RCB sponsorship portfolio as an Associate Partner of their men’s team ahead of the 2021 IPL season.
The two parties renewed their association ahead of IPL 2025.
Online train ticket-booking platform ConfirmTkt was announced as the Official Train Ticketing Partner of the RCB men’s team ahead of the 2024 IPL season.
In April 2026, ConfirmTkt renewed its association with RCB for the 2026 IPL season. Its logo is thus displayed on the sleeve of RCB’s official and training jerseys.
In March 2026, Atlassian Corporation – an Australian international proprietary software company – entered into a partnership deal with Royal Challengers Bengaluru as their associate partner ahead of the 2026 IPL season.
As part of the deal, Atlassian will enjoy both in-stadium branding as well as on the RCB playing kit.
In January 2026, Emmvee – a prominent Bangalore-based solar solutions manufacturer – joined the Royal Challengers Bengaluru sponsorship portfolio as an official associate sponsor for the 2026 IPL season.
The partnership, themed around “Solar for Sport,” focuses on sustainability, with Emmvee highlighting its role in powering match day energy through clean technology, branding it the “MVP of Solar”.
Tata-owned online food and grocery delivery brand bigbasket was onboarded by RCB as their men’s team’s official quick commerce partner ahead of the 2024 IPL season.
In March 2026, RCB announced signing an extension deal with the online grocer for the 2026 IPL season. As per the deal, bigbasket features prominently in the promotional videos posted by the franchise across their social media channels.
RCB onboarded Royal Challenge, a brand of Indian whiskey and packaged drinking water manufactured by United Spirits Ltd, as their official partner ahead of the 2023 IPL season.
The two parties last renewed their partnership in April 2024. As per the deal, Royal Challenge enjoys logo placement on the RCB men’s team kit.
In April 2026, Tally Solutions – an Indian multinational technology company specialising in enterprise resource planning (ERP) and accounting software – named TallyPrime – its premier business management software – as the official ‘Business Management Platform’ partner of Royal Challengers Bengaluru for the 2026 season of the Indian Premier League.
The partnership is part of TallyPrime’s ‘Behind Bold Businesses’ campaign, which draws parallels between cricket performance and business decision-making.
The association will also focus on engaging entrepreneurs, MSMEs, and finance professionals through digital-led activations.
Indian packaged drinking water brand Bisleri was announced as an official sponsor of the RCB men’s team ahead of the 2024 IPL season.
In April 2026, Bisleri announced signing an extension deal for the 2026 IPL season with the launch of the ‘Lights, Camera, Hydration’ campaign in collaboration with RCB.
In March 2026, the Karnataka Milk Federation (KMF) announced that its flagship brand, Nandini, will serve as the official dairy partner for the Royal Challengers Bengaluru during the 2026 IPL season.
This agreement, valued at approximately ?4 crore, marks a significant milestone for KMF as it replaces Amul, a major competitor, on the franchise’s sponsorship roster.
As part of the agreement, the campaign would feature prominent players, including Virat Kohli, to boost brand recognition through various digital and physical channels.
In March 2026, Cricbuzz announced their partnership with RCB for the 2026 IPL season, serving as their official cricket app partner.
This partnership focuses on providing fans with exclusive content, including podcasts, player interviews, and in-depth match-day insights directly from the team’s universe.
Seiko, a Japanese watchmaker, announced its partnership with RCB for IPL 2025 during the first week of the competition—in March 2025.
As part of the deal, Seiko is to mark the key moments of RCB’s IPL campaign through co-branded campaigns and fan experiences.
Based in Bengaluru, While Gold specialises in organised gold recycling, valuing, and buying of gold jewellery to provide instant liquidity.
In March 2025, it announced a partnership with RCB, coming on board as their men’s team’s official gold buying partner for the 2025 IPL season.
Ahead of the 2026 IPL season, Kingfisher Premium Packaged Drinking Water has renewed its partnership with Royal Challengers Bengaluru (RCB) and other IPL teams as an official sponsor.
This partnership focuses on fan engagement, including stadium activations and digital content under the “#NoFilterFriendships” and “Good Times” themes.
ITC Master Chef Creations is an Indian food outlet from ITC Group. In April 2024, RCB confirmed it as their official gourmet food partner.
Scapia is a fintech company offering travel-focused financial products and services, in particular a co-branded credit card with Federal Bank, allowing users to earn rewards that can be redeemed for travel experiences.
Scapia teamed up with RCB ahead of the 2025 IPL season, and renewed their association in March 2026, ahead of the ongoing 2026 IPL season.
In April 2026, Royal Challengers Bengaluru and OpenAI, the maker of ChatGPT, announced signing a partnership agreement.
This collaboration is part of a broader push by OpenAI to integrate its AI tools directly into the Indian Premier League (IPL) fan experience, moving beyond traditional sponsorship.
As part of the deal, OpenAI has launched a new marketing campaign in India titled ‘Everyday Superheroes’, centred around the ongoing Indian Premier League (IPL) season.
Navi UPI – an Indian financial services company – entered the IPL sponsorship ecosystem through partnerships with multiple franchises, including Royal Challengers Bengaluru, Chennai Super Kings and Sunrisers Hyderabad.
As part of these agreements, Navi UPI will act as the ‘Official Payments Partner’ across teams, with activations spanning on-ground branding, fan contests and in-match integrations.
RCB roped in Optimum Nutrition, a global sports nutrition brand, as their sports nutrition partner in March 2025 for the 2025 IPL edition.
In April 2026, Optimum Nutrition announced signing a new contract extension deal by launching a new campaign, ‘Optimum Advantage of Champions’, as part of its foray into the second year of their association with the IPL franchise.
In March 2026, Magicrete Building Solutions – one of India’s leading construction materials companies – announced a new partnership with Royal Challengers Bengaluru, joining the franchise as its building material partner ahead of the upcoming season of the Indian Premier League.
Through this agreement, Magicrete will look to expand its brand visibility through both in-stadium and digital media platforms.
In March 2026, KT Professionals – Indian salon-backed haircare brand signed partnership deals with IPL behemoths Mumbai Indians and Royal Challengers Bengaluru.
As part of the deal, the Indian salon-backed haircare brand has expanded its portfolio with the launch of KT Men, a science-driven men’s grooming line aimed at tapping into India’s rapidly growing personal care market.
Spitze by Everyday, an Indian modular kitchen accessories brand, announced signing a collaboration agreement with RCB in March 2025, coming on board as their men’s team’s official modular kitchen accessories partner for the year’s IPL season.
The Bengaluru-based LED TV manufacturer was onboarded by RCB as their men’s team’s official LED TV partner ahead of IPL 2023.
In March 2024, NVY was announced as the RCB men’s team’s LED partner for the 2024 IPL edition.
RCB signed a partnership agreement with Indian healthcare institute Manipal Hospitals ahead of the 2023 IPL season, roping it in as their official healthcare partner.
RCB and Manipal Hospitals signed an extension deal in March 2024, as per which the two work on campaigns to engage the RCB fan base and offer them opportunities to win match tickets.
RCB initially roped in Mumbai-headquartered life insurance company Kotak Mahindra Life Insurance as their men’s team’s official insurance partner ahead of the 2024 IPL season – with the two signing a contract extension deal in June 2025.
As per of the deal, Kotak Life’s branding features in the team’s social media content.
In March 2026, Surf Excel – Unilever’s largest brand of detergent in South Asia – partnered with Royal Challengers Bengaluru ahead of the 2026 IPL season as their official stain removal expert.
As part of the deal, Surf Excel is engaging with fans by offering chances to win tickets to RCB home matches at Chinnaswamy Stadium, particularly through “cricket wale daag” (cricket stains) stories.
In March 2026, Jana Small Finance Bank – one of India’s leading scheduled commercial small finance banks – partnered with Royal Challengers Bengaluru as its official banking partner for IPL 2026.
As part of the association, the bank will serve as the exclusive banking partner for the franchise. The cooperation will be in force from March to December 2026.
Goel TMT – a major company in India’s steel and power sector – partnered with Royal Challengers Bengaluru (RCB) as an associate sponsor for the 2026 IPL season.
The partnership, announced in April 2026, is highlighted by the theme “Built on Strength. Driven by Ambition,” connecting the brand’s industrial strength to RCB’s on-field performance.
BoldFit, a vitamins and supplements company based out of Bengaluru, is listed as an Official Partner of RCB on their official website.
In March 2026, Royal Challengers Bengaluru extended their partnership with home-grown fitness brand Boldfit for a third consecutive year ahead of the 2026 IPL season.
KPT Pipes, a pipes and fittings manufacturer, was announced as the official piping partner of the RCB men’s team ahead of the 2024 IPL season.
As part of the deal, KPT Pipes can utilise RCB’s player imagery, branding, and social media platforms to promote its PPR piping products.
In March 2026, The Baker’s Dozen (TBD) – an Indian artisanal bakery brand – partnered with Royal Challengers Bengaluru (RCB) as their official bakery and snacking partner for the IPL 2026 season.
This deal includes launching RCB-themed packaging, featuring players on packs, and releasing limited-edition, tiered collectible stickers inside their Protein Chips range to enhance fan engagement.
The Royal Challengers Bengaluru men’s team currently have on board three radio partners—Red FM 93.5, Radio City, and Radio One.
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