Formula 1 News

Jack Doohan: Brand Endorsements

This article contains information about the brand endorsement deals of Australian racing driver Jack Doohan. 

INFINOX Global

Founded in 2009, INFINOX Global is a globally regulated online brokerage that facilitates trading multi-asset class of CFDs, with a presence in over 15 countries. 

The company signed a sponsorship agreement with Doohan in January 2025. 

Beforeyouspeak Coffee

In June 2024, Beforeyouspeak Coffee, a performance coffee brand, announced a licensing agreement with the BWT Alpine Formula One Team for the 2025 season. 

As their Exclusive Coffee Provider of the team, Beforeyouspeak provides the team with its range of high-performance coffee blends. As part of the deal, Doohan is also endorsed by the brand. 

Aftershock PC

Aftershock PC is a Singapore-based company specialising in custom-built PCs. It was established in 2012 by hardware enthusiasts, competitive gamers, and IT professionals. 

In April 2024, as part of its agreement with Doohan, Aftershock PC presented him with an exclusive FLUX PC. 

Alpine Academy

The Alpine Academy, formerly known as the RF1 Driver Programme, Renault Driver Development, and Renault Sport Academy, is a driver development programme to support young racing drivers. The programme was created by Renault F1 in 2002.

Doohan became a member of the Alpine Academy in 2022, having previously worked with the Red Bull Junior Team as well. 

Jetcraft

Jetcraft is a global operator in business aircraft sales and acquisitions with a history spanning over 60 years and a team of aviation specialists across multiple offices. 

Jetcraft and Doohan partnered up in March 2019, when the Australian was still with the Red Bull Junior Team. 

Global Jet

Global Jet is a private air charter company operating business jets. It has been sponsoring Doohan since 2024. 

Alpinestars

Alpinestars is an Italian safety equipment manufacturer for motorsports and action sports based in Asolo, Italy. It has been sponsoring Doohan since he joined the Alpine Racing Academy in 2022. 

M-Experiment

In February 2025, performance eyewear brand M-Experiment teamed up with the BWT Alpine F1 Team, coming on board as a licensing partner and supplier of high-performance frames. 

As part of the deal, M-Experiment also endorses Doohan. 

SunEnergy1

SunEnergy1 is a developer of in-house solar projects. The company is based in Stamford, Connecticut.

Arai Helmets

Arai Helmets is a Japanese company that designs and manufactures motorcycle helmets and other motorsport headwear. It has been sponsoring Doohan since his junior racing days. 

Rahul Saha

Rahul Saha is a senior sports writer at Sportskhabri.com. Experienced in various sports writing tasks, including op-ed pieces and player/team profiles, with particular expertise in Football. Also a cat-dad and a regular reader, he spends his free time with his cats and learning new things.

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