The Joburg Super Kings (JSK) have announced a partnership with global betting platform Parimatch, which thus becomes their Principal Partner for the ongoing SA20 season.
The agreement will see Parimatch gain branding across various franchise assets, including on the front of the JSK playing jersey. Parimatch will also work with JSK on several premium experiences and digital campaigns throughout the season.
The partnership kicked off with a campaign headlined by JSK captain Faf du Plessis. The veteran batter shared how he faced challenges with courage and overcame setbacks.
The Joburg Super Kings are owned by Chennai Super Kings Cricket Limited, which owns Indian Premier League franchise Chennai Super Kings.
Pranav Arora, Head of Parimatch Press Office, commented:
“Partnership with Joburg Super Kings is a fusion of ambitions and energy. Together, we will create new experiences for cricket fans and celebrate the passion and drive that define both our brands.”
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