In this episode of “Ladies In The Lead”, we host Arshi Yasin, Co-founder and CEO of The Bridge. She talks about her journey from working in social media to starting a non-mainstream sports media company in India.
Arshi shares how storytelling and media are integral parts of any business, including sports. She also tells us how The Bridge started with covering only a few sports and eventually expanded to cover over 40 sports. She discusses the challenges of picking battles and scaling the company, and how perseverance, collaboration, and “saying no” have defined The Bridge‘s success.
Don’t forget to like, share and subscribe to hear from more women leaders in the sports industry! ?
Top contenders and European giants Portugal will face African side DR Congo in their opening…
The second encounter in Group J sees two relative newcomers in Austria and Jordan go…
The Association of Tennis Professionals (ATP) has announced a partnership expansion with TikTok which will…
Global healthcare company Bupa has been revealed as the Official Healthcare Principal Partner of Glasgow…
The Caribbean Premier League (CPL) has announced a new partnership agreement with automobile manufacturer BYD,…
The UFC has announced a partnership expansion of their media rights agreement with Paramount, which…