German automobile manufacturer Volkswagen has announced a multi-year partnership with LaLiga EA Sports and LaLiga HYPERMOTION — respectively, the first two tiers of professional men’s club football in Spain — and Liga F Moeve, the top tier of the country’s women’s club football.
Volkswagen has come on board as a Global Sponsor of Liga F, an Official Sponsor of LaLiga in Spain, and the Official Car of both.
Volkswagen will work towards increasing the visibility of the women’s game, as well as carry out several fan engagement activations with LaLiga and its clubs, focusing on sustainability, electrification, and fan proximity.
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Jorge de la Vega, Executive Director of LaLiga, commented:
“We are very proud to welcome Volkswagen as an official sponsor. This alliance not only strengthens our commitment to sustainability and innovation but also demonstrates that sport can be a catalyst for positive change. Together, we will work to bring football closer to society from a more conscious, inclusive, and transformative perspective.“
Pablo Vilches, CEO of Liga F, said:
“It is an honour for Liga F to announce this agreement with a globally prestigious brand like Volkswagen. We are building strategic partnerships that not only support the visibility and growth of our competition but also help foster sustainability and innovation within women’s football. We share common values in our passion for sport and the importance of responsible mobility that respects our environment. These kinds of collaborations are key to strengthening the growth of both clubs and players, while also deepening the bond with fans to elevate Liga F as one of the most competitive and respected leagues in the world.“
Enrique Pifarré, General Manager of Volkswagen Spain, added:
“Today we announce our collaboration with the best league in the world. This agreement makes perfect sense for us because it connects two passions deeply rooted in society: football and cars. Through this partnership with LALIGA and Liga F, we aim to get closer to those who live sport with passion, accompanying them with more sustainable, innovative, and emotionally engaging mobility.“
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