Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Lille Olympique Sporting Club (LOSC) and enjoy a strong branding presence across their physical and digital assets.
In March 2021, this partnership was further extended in a “long-term” agreement.
A partner of LOSC for well over 20 years, Crédit Mutuel Nord Europe has worked with the club with numerous off-pitch initiatives, while offering its customers LOSC-themed products such as payment cards. It also supports over 450 events held annually at the Stade Pierre-Mauroy as one of the stadium’s sponsors.
The LOSC partnership also covers their women’s team, with Crédit Mutuel Nord Europe serving them as a major partner. It also currently serves as their front-of-matchday-shirt sponsor.
The two parties last renewed their partnership in November 2020 in a two-year agreement.
Apart from branding rights, the deal sees Hyundai supply a fleet of vehicles to club. These vehicles are provided via the Groupe Dugardin car dealership.
Apart from branding rights, the deal sees Coca-Cola’s drinks made available at the Stade Pierre-Mauroy during matchdays. The partnership also entails national-level activations to promote Coca-Cola across the country.
E 2019, Hello Lille describes itself as an “attractiveness agency” dedicated to promoting the metropolitan area of Lille. Its mission includes promoting Lille as a premium tourism destination (both business and leisure), organise engaging events across the region and attract new prospective investors.
As an Institutional Partner of LOSC, Hello Lille aims to increase its brand value and by extension, that of the city. The partnership also sees Hello Lille serve as the above-club-crest sponsor for LOSC’s away matchday shirts.
Here’s an excerpt from the MEL website providing a detailed definition regarding the métropole:
“MEL is a Public intermunicipal cooperation authority, established by the law of the December 31st of 1966. It gathers more than one million citizens on a territory which is both rural and urban, made by big towns and by villages. The MEL intervenes in essential domains: town and country planning, culture, household waste, sustainable development, water and purification, economy and employment, public space and public road network, Europe and international attractivity, housing environment and housing, urban affairs, nature and living environment, sport, tourism, transport and mobility, accessibility for disabled people, crematoriums.”
The MEL is one of the founding members of Hello Lille and also an Institutional Partner of LOSC. The partnership sees it serve as the above-club-crest sponsor for LOSC’s home matchday shirts.
As per the deal, HTH gets virtual LED branding rights for the Asian broadcast of LOSC’s home matches.
The current deal between the two parties is set to run until June 2023.
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