Liverpool Football Club have announced a partnership with Chinese consumer electronics brand Haier.
Haier thus becomes a Global Partner and will connect with the Reds’ global fan base through the partnership.
Haier-owned consumer electronics brand Candy served as Liverpool’s front-of-matchday-shirt sponsor from 1988 to 1992.
Ben Latty, Chief Commercial Officer at Liverpool Football Club, commented:
“Haier is an ambitious, innovative and world-leading brand, and we welcome them to the LFC family. As the leading home appliance supplier, Haier has built a reputation for quality and a strong presence in markets all over the world.?This global reach aligns with the scale of Liverpool FC’s global fan base, and we’re excited to see this partnership come to life and look forward to working together.“
Haishan Liang, Vice-Chairman of the Board of Directors and President of Haier Group, added:
“Liverpool is more than a football club; it is a legacy of passion passed down through generations. By partnering with the Reds, Haier will unite this spirit of glory with our commitment to smart innovation, bringing new experiences to families worldwide.“
Indian ace shuttler PV Sindhu has been revealed as the brand ambassador of Hero Future…
Real Madrid manager Jose Mourinho has finally broken his silence on his club’s failed pursuit…
The Lawn Tennis Association (LTA) has announced a new partnership with tech brand PlayReplay to…
Reigning Premier League champions Arsenal have announced a new deal with Google which will see…
English football club Blackburn Rovers has announced a new partnership with betting brand kwiff who…
Here, we look at the front-of-matchday-shirt sponsors of each Premier League team for the 2026/27…