Formula One team McLaren have announced a multi-year partnership with cryptocurrency exchange OKX. The partnership will see OKX join as a Primary Partner of the McLaren Formula One team and McLaren Shadow esports Team.
The deal will see OKX work with McLaren on their fan engagement activities, which will provide the fans with exciting opportunities and product innovations that will help the fans get closer to the action. The OKX branding will also be visible on the McLaren race cars, helmets and kits of the drivers of the Formula One team and also on the team kit of the McLaren Shadow esports team.
Speaking about the new partnership, Zak Brown, CEO, McLaren Racing, commented:
“We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all new levels.”
Haider Rafique, Chief Marketing Officer, OKX, added:
“The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform. We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”
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