Major League Cricket (MLC) has on-boarded SLING TV as an Official Partner.
As per the deal, SLING TV will stream all MLC matches nationwide in the US and also gain branding visibility, jersey integration and on-site activations to connect with the American cricket fans.
Liz Riemersma, Vice-president, Strategy, Business Development and International, SLING TV, commented:
“SLING TV is thrilled to partner with Major League Cricket and support the growth of the game’s national audience. SLING offers both domestic and international channels to US-based customers, and we are excited to help bring the world-class cricket MLC will offer to existing cricket fan bases and new American audiences.“
Vijay Srinivasan, Co-founder, Major League Cricket, added:
“SLING TV has been a committed supporter of cricket in America for many years and we are delighted to welcome them as an Official Partner for Major League Cricket’s debut season this summer.“
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