The Mumbai Indians (MI) are based in Mumbai, Maharashtra, and are one of the most well-known teams in the Indian Premier League (IPL). The team started in 2008 and has become a dominant force in T20 cricket. They have won five championships and built a strong brand, a loyal fanbase, and a solid financial foundation. MI is owned by Reliance Industries through its subsidiary Indiawin Sports. Their journey shows their dedication to both cricket and business.
The team plays its home matches at the famous Wankhede Stadium. MI represents the spirit of Mumbai, a city known for its resilience and passion. Besides cricket, the team connects with fans through social media, merchandise, and charity work.
Mumbai Indians (MI) are one of the most popular IPL teams, with a massive following. With legendary players like Sachin Tendulkar, Rohit Sharma, and Jasprit Bumrah, MI has built a fanbase across multiple generations. Owned by Indiawin Sports Pvt. Ltd., MI is one of the two teams to have won five IPL titles. Their strong presence in other T20 leagues also adds to their large following.
MI’s fanbase continues to grow, with a total of over 36.5 million fans.
Social Media Followers:
In terms of total subscribers, Mumbai Indians rank second among all IPL teams.
The Wankhede Stadium in Mumbai is the home ground of Mumbai Indians. It is named after former BCCI President S.K. Wankhede. The stadium can hold 33,108 spectators and is a place full of energy from MI’s passionate fans. Before moving to Wankhede, MI played at DY Patil Stadium and Brabourne Stadium in the early seasons of the IPL. Since then, Wankhede has become closely linked to MI’s success in the IPL.
Mumbai Indians hold the distinction of being the most successful franchise in IPL history, with five championship titles (2013, 2015, 2017, 2019, 2020). Their triumphs aren’t limited to just lifting trophies—they’ve redefined consistency and excellence in the league. Notably, MI became the first IPL team to win the tournament five times. In total, their prize money from these victories amounts to ?75 crore.
Their success isn’t just about winning matches; it’s about building a culture of teamwork and leadership under the guidance of stalwarts like Sachin Tendulkar, Rohit Sharma, and Jasprit Bumrah.
In June 2022, the television rights for the Indian Premier League (IPL) were sold to Star Sports for an astounding INR 23,575 crore. Viacom 18 further secured digital media rights for the 2023–27 seasons with a bid of INR 23,758 crore, amounting to approximately INR 50 crore per match. These lucrative deals have significantly benefited IPL franchises like the Mumbai Indians (MI). As a consistently top-ranked team in the IPL, MI has received a substantial portion of the shared media revenue distributed by the Board of Control for Cricket in India (BCCI).
In addition to benefiting from media rights, MI has launched Mumbai Indians TV, a dedicated platform to engage their supporters. This platform provides fans with updates and exclusive content about their favorite players and the team. With an active presence on social media platforms such as Facebook (13.8M followers), Instagram (11.6M followers), and YouTube (2.9M subscribers), MI has solidified its connection with its fanbase.
Sponsorships form a significant portion of MI’s income. The team collaborates with renowned brands to endorse their logos on bats, jerseys, and other equipment. Sponsorships have seen steady growth, with a reported 22% increase in revenue within just one year. In 2023, 11 new sponsors joined the franchise and increased the total sponsor count to 25.
One of MI’s longest-standing sponsors, Usha International, has been associated with the team for nearly a decade. Slice became the principal partner in 2022, with its logo prominently displayed on MI jerseys.
Since the IPL’s inception in 2008, ticket sales have played a pivotal role in MI’s revenue generation. The team’s ardent fanbase ensures that stadiums like Wankhede, DY Patil, and Brabourne are filled with enthusiastic supporters. Each season, MI hosts seven home games as per IPL’s home-and-away format and earns a fixed share of revenue from ticket sales under league guidelines.
Besides ticket sales, the franchise also profits from gate passes and premium seating. Over the years, this connection between fans and the team has not only driven MI’s success on the field but also bolstered its financial stability.
Merchandise sales have emerged as a crucial revenue source for MI. Items like jersey replicas, caps, coffee mugs, and wristbands are highly popular among fans. Recognizing the increasing demand for cricket merchandise, MI re-launched its online store, MI Shop, ahead of the 2023 IPL and Women’s Premier League.
To further expand its merchandise business, the team partnered with 10 licensing organizations, including global brands like playR. By upgrading their store and forging new partnerships, MI has strengthened its financial standing and fostered a deeper connection with their supporters.
While prize money forms a smaller portion of income compared to other revenue sources, MI’s dominance in the IPL has earned them substantial rewards. With five title victories (2013, 2015, 2017, 2019, 2020), MI has secured INR 75 crore in prize money to date.
Their maiden title in 2013 came with INR 10 crore in winnings. Subsequent wins in 2015 and 2017 brought INR 15 crore each. Despite reduced prize money due to the COVID-19 pandemic, MI’s most recent title in 2020 reaffirmed their position as the IPL’s most successful franchise.
Mumbai Indians have extended their influence beyond cricket by supporting social causes. They actively contribute to education for underprivileged children through collaborations with NGOs such as Pratham, Ummeed, Akanksha, Teach for India, and Nanhi Kali. To raise funds, the team has sold merchandise like player-signed wristbands.
By combining cricketing success with community outreach, Mumbai Indians have built a legacy that resonates with fans both on and off the field.
Mumbai Indians have built a strong reputation not only as a top-performing IPL team but also as a magnet for high-profile sponsors. Among their key partners are Slice and DHL Express, two companies that have played a significant role in strengthening the franchise’s brand presence.
Slice, a financial technology company based in Bangalore, became a Principal Partner of Mumbai Indians in January 2022. The company is known for competing with traditional credit card services. Slice signed a three-year sponsorship deal worth INR 100 crore and set a record in IPL history. The company’s logo appears on the front of the Mumbai Indians men’s jerseys and proves their strong partnership with the team.
DHL Express, a global logistics company, partnered with Mumbai Indians as their Principal and Official Logistics Partner ahead of the 2021 IPL season. Replacing Colors, a popular Hindi-language channel, DHL’s logo now features on the back of the team’s jerseys.
Mumbai Indians have a strong list of sponsors. These include major brands that contribute to the team’s success and growth.
Reliance Jio, a leading telecom company in India, has sponsored Mumbai Indians since the 2018 IPL season. The company is owned by Reliance Industries, the same group that owns Mumbai Indians. Jio’s logo appears on the sleeves of the team’s matchday shirts.
Mumbai Indians have established partnerships with several associate brands:
In February 2024, Skechers, a well-known US sports apparel brand, became the official kit partner for both the Mumbai Indians men’s and women’s teams during the IPL and WPL seasons. You can see the Skechers logo on the right sleeve of the team’s jerseys.
Astral Pipes, based in Ahmedabad, makes plumbing and drainage systems. They joined Mumbai Indians as an Associate Partner in August 2020.
Mumbai Indians signed a deal with IDFC FIRST Bank before the 2022 IPL season. The bank became an Associate Partner for three years. Their logo appears on the upper chest area of the men’s team’s matchday shirts.
Mumbai Indians have several official partners that help support their teams during the IPL and WPL seasons.
Mumbai Indians have teamed up with several brands for merchandise in 2024.
Boldfit is a fitness equipment company. It joined as a merchandise partner for the 2024 IPL season. Fans can buy MI-themed swimming gear, water bottles, and more on their website.
ECentric is a hemp clothing company. They became a merchandise partner for Mumbai Indians in 2024.
Parksons Cartamundi makes playing cards. They became an official merchandise partner for Mumbai Indians in 2024. They are working together to create MI-themed playing cards.
The Crunch Box is a gourmet popcorn company. They joined Mumbai Indians as a merchandise partner for the 2024 IPL season.
Celio is a French men’s clothing brand. They started working with Mumbai Indians for the 2023 IPL season. They sell premium-quality MI apparel and merchandise through the “MI Shop”.
Chupps is an Indian footwear start-up. They became a merchandise partner with Mumbai Indians for the 2023 IPL season.
Cybeart is a gaming merchandise brand. They partnered with Mumbai Indians for the 2023 IPL season. The brand sells high-quality products for gamers and non-gamers alike.
EUME makes multi-purpose accessories. Mumbai Indians partnered with them ahead of the 2023 IPL season. EUME created MI-themed backpacks and umbrellas.
FanCode is a sports platform by Dream Sports. They became a merchandise partner for Mumbai Indians in 2020.
PlayR is a brand that makes sports gear and apparel. They became the official replica partner for Mumbai Indians in the 2023 IPL season. PlayR also worked with the team as the fan gear partner in 2022.
Shop The Arena is a sports apparel brand. Mumbai Indians teamed up with them in 2023. They sell authentic MI merchandise for fans in India.
The Mumbai Indians (MI) have built a strong financial base through media rights and sponsorships. The team earns a lot from television and digital rights deals. MI also works with big brands, which helps increase their income. With a large and loyal fanbase, MI stays one of the most valuable teams in the IPL. The money from media deals, sponsorships, and fan support helps keep the team financially strong.
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