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NBA: San Antonio Spurs Sponsors 2023/24

San Antonio Spurs Sponsors 2023/24

May 1, 2024

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise San Antonio Spurs during the 2023/24 season.

Frost Bank

Texas-based American chartered bank Frost Bank has been associated with the San Antonio Spurs since 2013, when it joined the franchise as a jersey patch sponsor.

In August 2023, Frost Bank replaced AT&T as the official naming rights sponsor for the Spurs home stadium (thusly known as “Frost Bank Center”) as part of a multi-year agreement.

H-E-B

H-E-B, a San Antonio-based supermarket chain, became an official sponsor of the Spurs in 2004.

For nearly two decades, H-E-B has teamed up with some of the Spurs’ best players, who have been roped in as brand ambassadors for commercial H-E-B ads over the years. 

Nike

The Spurs signed a seven-year deal with the American athleticwear and apparel giant, reportedly worth an estimated US$1 billion, ahead of the 2017/18 NBA season. 

SWBC Foundation

Southwest Business Corporation (SWBC) is a diversified financial services company providing financial solutions for individuals, businesses, and financial institutions.

SWBC has been associated with the Spurs since 2014, when it came on board as their presenting partner. 

Michelob Ultra (AB InBev)

Michelob Ultra, a pale lager brand owned by Anheuser-Busch InBev, became the global beer partner of the NBA and a number of its franchises, including the San Antonio Spurs, in December 2021. 

Sprite 

Sprite, a clear, lemon and lime-flavored soft drink owned by Coca-Cola, has been an official partner of the San Antonio Spurs since 1992. 

Whataburger 

Based out of San Antonio, Whataburger is an American regional fast-food restaurant chain.

In June 2020, the Spurs announced a multi-year partnership agreement with Whataburger with the release of a free digital children’s book titled The Coyote Family Stays Home!

Bosch Tools 

Bosch Power Tools, a world leader in the design, manufacture, and sale of power tools, rotary and oscillating tools, and other power accessories, signed a two-year partnership deal with the Spurs and the NFL’s Carolina Panthers in August 2023, becoming in the process their official power tool, power tool accessories, and measuring tool partner. 

As per the deal, Bosch provides the teams event support through labor, while having also donated tools needed to help build homes and playgrounds in Charlotte alongside the Panthers during “Keep Pounding Day” in 2024.

Methodist Healthcare 

Spurs Sports & Entertainment (SS&E) announced a strategic partnership agreement with Methodist Healthcare in March 2017, which designated it as the Official Healthcare Partner of the Spurs and other SS&E franchises.

Since then, there have been two separate contract renewals: one in 2020, and the other in 2022. 

As part of the partnership, SS&E teams have access to Methodist Healthcare’s team of experts, nutritionists, physicians, and facilities in order to help address injury prevention, physical rehabilitation, and provision of care for their players, coaches, and staff.

Valero Energy 

Valero Energy Corporation, an American downstream petroleum company, has been associated with the San Antonio Spurs as an official partner since 2014. 

Humble House

Humble House, a San Antonio-based sauce and ketchup producer, was roped in in December 2023 as an official partner of the Spurs.

As part of the deal, Humble House, in partnership with the Spurs, launched a new signature “Por Vida” hot sauce. 

UT Health 

UT Health, the largest health sciences university of Texas, and the Spurs announced a multi-year partnership deal in September 2023.

With this agreement, the Spurs have named UT Health San Antonio as their official sports medicine partner with Guy Nicolette, MD, as their lead sports medicine physician.

Bitdefender 

Global cybersecurity leader Bitdefender was announced as an official sponsor of the Spurs in November 2023 as part of a multi-year deal.

As per the terms of the deal, the Spurs have integrated Bitdefender’s MDR (managed detection and response) services as well as the GravityZone XDR (extended detection and response) security and risk analytics platform into their operations to prevent cyber attacks.

South Padre Island 

South Padre Island, a small resort town on the southern tip of Padre Island off the coast of Texas, signed a multi-year partnership agreement with the Spurs in November 2023, becoming in the process their Official Island Escape Partner. The partnership kicked off with the commencement of the 2023/24 NBA season. 

The partnership entails South Padre Island featuring a multitude of digital and in-arena elements, including concourse displays and digital endcaps. The Spurs also host social media campaigns to offer their fans unique experience opportunities at South Padre Island.

Self Financial 

The Spurs announced a multi-year jersey patch partnership agreement with Self Financial, a credit-building fintech company based in Austin, Texas, in June 2022.

As a part of the deal, the Spurs also acquired an equity stake in the company.

Self takes an active role in SS&E’s community impact efforts. Together, the two organisations have launched an annual US$10,000 “Building Dreams Award”, which is presented to a leader of a local non-profit or community impact organisation. The Spurs have also launched Building Dreams officially presented by Self, which is a content series made available on their digital and linear media channels featuring future stars of the Austin Spurs and San Antonio Spurs.

Victory Capital 

Victory Capital, a Texas-based investment management firm, became the naming rights partner for the new Spurs Performance Center back in January 2023 on a multi-year deal. 

In accordance with the deal, the Victory Capital logo is prominently featured atop the Spurs Performance Center and is also incorporated into other areas throughout the facility, including the practice courts. Off the court, Victory Capital and the Spurs collaborate on programmes to promote financial wellness in the San Antonio community.

NERD Focus 

Founded by a University of Texas at San Antonio student back in 2006, energy drink company NERD Focus became the official energy drink partner of the Spurs in March 2023. 

The partnership includes various television and arena branding signage displays as well as a presence on the Spurs social media accounts. Fans also get the opportunity to visit the branded NERD Focus Drink MKT that is open at Section 122 at Frost Bank Center.

VivaAerobus

VivaAerobus, a major Mexican low-cost airline, became an official sponsor of the San Antonio Spurs in January 2022 after agreeing to a multi-year partnership deal, making this the first association for VivaAerobus with a US professional sports team.

As part of the deal, VivaAerobus unveiled a Spurs-branded Airbus A320 later that year.

As per the deal, VivaAerobus is integrated into advertising, Spanish-language radio promotions, and TV-visible signage throughout Frost Bank Center during Spurs home games. The Spurs and VivaAerobus also collaborate to promote their partnership across social channels.

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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