The NBA (National Basketball Association) is an American men’s professional basketball league. It is composed of thirty teams and is one of the major professional sports leagues in the United States and Canada. The NBA is heading towards the start of the 2020-21 season. The season begins on 22nd December 2020. Let us look at this season’s NBA sponsors.
Wilson Sporting Goods – Wilson Sporting Goods, a US sports equipment manufacturer signed a multi-year deal with the NBA in May this year to become its official game ball partner. The company replaced Spalding after more than thirty years.
American Express – American Express, an American multinational financial services corporation, is the NBA’s official card.
AT&T – AT&T signed a partnership with NBA to be the league’s official wireless sponsor in 2019.
Autotrader – Autotrader.com, Inc., an online marketplace, is the official partner of the NBA.
Bleacher Report – Bleacher Report, a website that focuses on sport and sports culture, headquartered in San Francisco, is the NBA’s official partner.
DraftKings – DraftKings, an American daily fantasy sports contest and sports betting operator, signed a multi-year partnership with the NBA to become its official sports, betting operator.
FanDuel – FanDuel Group, a New York City headquartered gaming company, is the NBA’s exclusive betting partner.
Google – Google, an American multinational technology company specializing in Internet-related services and products, is the presenting sponsor of the NBA All-Star Voting 2019 as part of a multi-year agreement.
H.P. – The Hewlett-Packard Company, an American multinational information technology company headquartered in Palo Alto, California, has been associated with the NBA since 2008.
Kia – Kia Motors Corporation, a South Korean multinational automotive manufacturer headquartered in Seoul, is the NBA’s official automotive partner. In 2017, the NBA signed a multi-year extension of its marketing and sponsorship deal with the company.
Kumho Tire – Kumho Tire USA signed a multi-year partnership agreement with the NBA in February 2014 to become the official tire of the NBA and NBA Development League in the U.S. and South Korea. This was the first official tire partnership for the NBA and Kumho’s first partnership with an American sports league.
Michelob Ultra and Microsoft – Michelob Ultra Courtside, a virtual fan experience partnered with Microsoft Teams to bring a digital experience that allows fans to appear and communicate virtually inside the arena during the games.
Nike – Nike, Nike, Inc, an American multinational corporation that is engaged in the development, manufacturing, and sales and marketing of footwear, equipment, apparel, and services, headquartered near Beaverton, Oregon, is the official sponsor of the NBA jerseys, which generates over $140 million in revenue.
Pepsi/ Gatorade – The Gatorade Company, Inc., an American manufacturer of sports-themed beverage and food products manufactured by PepsiCo, is the official sports drink of the NBA with $35 million in revenue.
Puma – PUMA, a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany, signed a multi-year partnership with NBA in February 2019 that makes the sports brand an official marketing partner of the NBA.
State Farm – State Farm, an insurance company with corporate headquarters in Bloomington, Illinois, is the second-largest sponsor of the NBA and the principal backers of the Rising Stars game and All-Star Saturday Night with $60 million in revenue.
Taco Bell – Taco Bell, an American-based chain of fast-food restaurants originating in Irvine, California, is the Official Quick-Service Restaurant of the NBA since 2009.
Tissot – Tissot SA, a Swiss luxury watchmaker, is the NBA’s official timekeeper with $16 million in revenue.
Tractor Supply Co.- Tractor Supply Company, an American retail chain that offers agricultural, livestock, lawn and garden maintenance, equine, and pet care products, signed a partnership with the NBA this year for the company’s “Stronger Together” campaign.