National Basketball Association (NBA) franchise Brooklyn Nets have announced a partnership agreement with alkaline water brand Essentia Water, which thus becomes their Official Alkaline Water.
As per the agreement, Essentia products will be present at the Barclays Center, the Nets’ home arena, and also throughout the venue at concessions, grab-and-go stations, clubs and suites. These products will also be available in the locker rooms for the players.
Speaking about the association, Zola Kane, Head of Marketing, Essentia Water, commented:
“Essentia has a longstanding commitment to working with athletes and dream-chasers who are dedicated to their game and know the importance of hydration, so this partnership with the Nets was a perfect match. Hydration is key to staying resilient, and resilience is important to chasing our ambitions – whether you’re on the court or in the stands – so we’re thrilled Nets players and Barclays Center guests can experience the benefits of ionized alkaline water to help unlock their full potential.“
Catherine Carlson, Executive Vice President, Global Partnerships, BSE Global, said:
“The Brooklyn Nets and Essentia Water have a shared dedication for excellence and resilience, as well as a passion for elevating the fan experience. Hydration is a key element both on and off the court and having Essentia on board as our Official Alkaline Water ensures players and fans experience the game at its absolute best.“